TL;DR

Jess Cartner-Morley reports that brooches have become a fashionable accessory, worn by celebrities like Zendaya and Meryl Streep. Once seen as old-fashioned, they are now a stylish and versatile statement piece. This shift influences current fashion trends and personal style choices.

Jess Cartner-Morley reports that brooches, traditionally associated with church fêtes and older generations, have become a trendy accessory embraced by celebrities and fashion insiders, marking a significant shift in style.

According to Jess Cartner-Morley, brooches have shed their old-fashioned reputation and are now considered a chic, versatile accessory. High-profile figures such as Zendaya, Meryl Streep, and Pedro Pascal have recently worn statement brooches at major events like the Met Gala and the Oscars. Cartner-Morley notes that modern styling involves unexpected placements, large sizes, or multiple brooches to create a contemporary, witty look. She highlights that brooches are easy to shop for, often found at low prices, and can be used creatively to add interest to various outfits, from jackets to dresses and even as functional accessories. The trend signifies a move toward more personal, personality-driven fashion choices, emphasizing individuality over brand prominence.

Why It Matters

The resurgence of brooches as a fashionable accessory reflects broader shifts in style toward personalization and playful elegance. It offers consumers a new way to express personality and creativity in their wardrobe, challenging traditional notions of age-appropriate fashion. For the fashion industry, this trend could influence future collections and styling norms, encouraging brands and designers to incorporate more statement jewelry pieces into their offerings. The trend also underscores the importance of accessories in elevating everyday outfits and personal identity.

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Background

Historically, brooches have been associated with older generations and traditional formalwear, often seen as outdated or reserved for special occasions. Recent years have seen a gradual re-emergence of vintage jewelry and statement accessories, but it was not until high-profile celebrity appearances—like Zendaya at the Met Gala and Streep at the Mexico City premiere—that brooches gained widespread attention as a fashion-forward item. This shift aligns with a broader movement toward more playful, individualistic styling, blending vintage elements with contemporary fashion.

“The brooch has escaped from Granny’s jewellery box, climbed out the window and gone clubbing.”

— Jess Cartner-Morley

“A brooch is the best thing you can do for your outfit right now. It feels fresh and new. Worn right – we are getting to that bit – it is also quite witty, which is always an enjoyable way to dress.”

— Jess Cartner-Morley

“The trend signifies a move toward more personal, personality-driven fashion choices, emphasizing individuality over brand prominence.”

— Jess Cartner-Morley

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What Remains Unclear

It is still unclear how long this trend will last or whether it will become a staple in mainstream fashion beyond celebrity influence. The specific styles and placements that will define the future of brooch-wearing are still emerging, and consumer adoption may vary.

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What’s Next

Fashion brands are likely to incorporate more statement brooches into their collections in upcoming seasons. Fashion editors and stylists will continue experimenting with placement and pairing, potentially setting new standards for accessory styling. Monitoring celebrity and influencer choices will be key to understanding the trend’s trajectory.

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Key Questions

Why are brooches considered fashionable now?

They have been rebranded from traditional, old-fashioned accessories to bold, playful statement pieces, embraced by celebrities and stylists for their versatility and personality-driven appeal.

How should I wear a brooch to stay on-trend?

Place it unexpectedly—on scarves, multiple on a lapel, or large-sized—and experiment with position and size to create a modern, witty look.

Are brooches expensive or affordable?

They can be found at all price points, from vintage shops and car boot sales to high-end designer collections, making them accessible for all budgets.

Can brooches be functional as well as decorative?

Yes, they can be used to gather fabric, hold scarves, or even secure straps, adding both style and practicality to outfits.

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