This Sophisticated Scent Reinvents Classic Masculine Colognes

Esquire highlights Dorval, a Parfums de Marly fragrance that pairs woods and herbs with bergamot, spice, tonka and vanilla.

Before You Let AI Run the Shop, Put It Through a Dress Rehearsal

Frontier AI models ran the same company through its worst week. All saw the crises — only two closed the deal. Now enterprises can wargame their own.

Everyone Swears By This Painful Beauty Treatment To Fade Skin Texture

Hypebae’s tested review of the Kardashian-favored Sofwave ultrasound treatment: real smoothing results, notable pain, no downtime reported.

Is Shark’s CryoGlow LED Face Mask Really Worth It?

Search and coverage interest around Shark’s CryoGlow LED Face Mask is rising, but the reason for the spike and its value for buyers are unconfirmed.

The New Uniform Is an Algorithm: What a Fashion Loyalist Should Know About the AI Models Now Running Real Businesses

A little-known newcomer, Kimi K3, outperformed three of four Western frontier AI models at running a real company — and the league table is now wide open.

How Beauty Became Obsessed With Bold, Expressive Packaging

Trend toward bold, colorful packaging in beauty products is rising sharply, driven by consumer demand for individuality and brand differentiation.

Mary Kay’s ‘Beauty Is More Beautiful Shared’ Campaign Invites Everyone To The Party

Mary Kay has announced its new campaign, ‘Beauty Is More Beautiful Shared,’ inviting everyone to participate in a community-focused beauty event.

Puma Signs Fragrance Licensing Deal With Interparfums

Puma announces a licensing agreement with Interparfums to develop and distribute fragrances, marking a strategic move into the beauty market.

Bad Boy Eau de Toilette for Early Fall Evenings

Carolina Herrera Bad Boy Eau de Toilette layers pepper, cedar, cocoa and amberwood for early fall evenings, hosting and polished gifting.

212 VIP Rose Gift Set: The First Dinner Party of the Season

How the Carolina Herrera 212 VIP Rose 3-piece gift set makes an early fall evening out feel effortless — champagne, rose, and amber in one elegant box.