TL;DR
Get your wardrobe favorites delivered free — and shop member deals
- Fast, free delivery on millions of items
- Access to Prime Big Deal Days deals on October 6–7
- Prime Video, Amazon Music and more included
Avavav’s Spring/Summer 2027 collection puts its clothes and evolving silhouettes at the center of the story, moving away from the viral runway concepts associated with earlier seasons. Creative director Beate Skonare Karlsson describes the collection as part of an ongoing family of forms, with familiar motifs returning in new constructions.
Avavav’s Spring/Summer 2027 collection shifts attention from the label’s viral runway concepts to its clothes, with creative director Beate Skonare Karlsson developing recurring shapes and motifs through sculptural silhouettes. The change marks a quieter approach for a brand whose earlier shows included models falling on the runway and a catwalk covered in trash, according to Hypebae’s report.
Karlsson framed the collection as an exercise in form, rather than as a new concept-led story. She described Avavav as an expanding family of figurines: each season can add new characters while allowing existing ones to develop. In the report, she said she was not interested in erasing everything and starting over every six months. Instead, she wants to find forms that feel as though they belong to the label, evolve those forms and introduce new ones alongside them.
That approach appears in garments built from recognizable techniques pushed into more dramatic proportions. Pleating is exaggerated into shapes that shift and expand: one tubular skirt stretches and contracts like a slinky, while a top forms a pronounced A-line around the torso. The report describes the resulting shapes as sculptural and cartoon-like, with construction and silhouette carrying the visual focus.
Avavav’s larva bag returns in a different role, reworked into skirt silhouettes. The label’s recurring four-finger motif also appears across pockets and garment construction. These details connect the new pieces to earlier Avavav designs while changing how familiar elements are used. Hypebae reports that the accompanying lookbook also avoids spectacle, presenting the clothes in a manner likened to sculptures in a gallery.
A Collection Built Through Form
The shift matters because it changes where Avavav asks audiences to look. Earlier shows gained attention through runway spectacle and viral moments; SS27 places more weight on shape, construction and motifs that recur across seasons. That gives viewers a clearer way to read the collection as fashion design in its own right, rather than mainly as an event or an online talking point.
Karlsson’s comments also describe a particular approach to continuity. Her stated aim is to build a recognizable set of forms gradually, retaining and evolving some elements while adding others. The collection’s reused motifs and altered bag shape offer examples of that approach in the clothes. The report does not establish how the shift will affect sales, audience response or the label’s future shows, so those outcomes remain unknown.
For fashion readers, the collection offers a view of how a label can retain recognizable signatures without repeating an entire previous show. The four-finger detail and larva form give returning viewers points of recognition; the pleating and altered silhouettes change their expression. That balance between familiar signatures and new proportions is the clearest development described in the report. It also lets the brand build visual continuity through garments, without requiring a new runway narrative to explain each collection.
From Runway Stunts to Garments
Hypebae places SS27 against a run of Avavav shows that generated headlines through dramatic runway devices. Its report cites models falling on the catwalk and a runway covered in trash as examples of the attention-grabbing moments associated with previous seasons. The source does not give dates for those shows or describe their full collections, so the comparison is limited to those reported spectacles.
The new collection does not discard Avavav’s recognizable design vocabulary. Instead, Karlsson’s account presents it as something to develop over time. Her family of figurines metaphor suggests that new designs can sit beside returning forms rather than replace them. The SS27 examples—the reworked larva bag, recurring four-finger construction and exaggerated pleats—show how that continuity is expressed in specific pieces.
The lookbook follows the same quieter presentation, according to Hypebae. Its gallery-like treatment is described as bringing the clothes forward, with the garments presented almost as sculptures. The report gives no further details about the shoot, runway venue, collection availability or individual looks beyond the examples it names. This context therefore points to a change in emphasis, while leaving the full scope of the collection outside the information provided.
What the Report Leaves Open
The report does not provide a complete inventory of the SS27 collection, its prices, release dates or retail availability. It also does not say whether the collection was shown at a runway presentation, or supply details about the venue, casting or audience response. The described garments and lookbook provide examples of the collection’s direction, but not a full account of every look.
It is also too early, on the information available, to determine whether this quieter presentation marks a lasting change in Avavav’s show strategy or applies specifically to SS27. Karlsson’s remarks explain her approach to evolving forms, but do not set out a long-term plan for future seasons. The report does not include the brand’s own release schedule or additional comments beyond Karlsson’s quoted statements.
The Collection’s Next Details
Hypebae directs readers to Avavav’s website for more information, but its report does not identify a specific date for further details or for the collection’s release. Any update on availability, pricing or the full range of looks would clarify how the designs move from the reported presentation into the market.
For now, the next point to watch is whether Avavav continues developing its established forms in later collections. SS27 supplies examples of that method, including extreme pleating, the larva bag’s new skirt shapes and the recurring four-finger detail. Further collections or statements from Karlsson would show whether this emphasis on garment form and continuity becomes a sustained direction.
Key Questions
What is the main change in Avavav’s SS27 collection?
The collection focuses on clothing forms and construction rather than a headline-making runway concept, according to Hypebae’s report.
Who is leading the collection?
Beate Skonare Karlsson, Avavav’s creative director, described the collection as part of an ongoing development of forms associated with the label.
Which design details return for SS27?
The report identifies the four-finger motif and the larva bag, which is reworked into skirt silhouettes. It also describes exaggerated pleating in a skirt and a top.
When will the SS27 collection be available?
The source report does not give a release date, price or availability information. It points readers to Avavav’s website for more details.
Source: rss
Fall Picks
fall essentials
As an affiliate, we earn on qualifying purchases.
