TL;DR
A$AP Rocky and Puma celebrated the second release of their Suede ’94 collaboration at a ’90s-inspired event in New York City on Thursday night. The distressed navy sneaker, with gold lace-keeper details and a gum sole, is available through Puma and selected retailers.
A$AP Rocky and Puma celebrated the second release of their collaborative Suede ’94 sneaker at a ’90s-inspired event in New York City on Thursday night. The latest version updates the Puma silhouette with distressed navy suede and gold details, and is now available from Puma and selected retailers.
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The event featured DJ sets by Chaddy P., Sulay and Kevin Krash, according to Women’s Wear Daily (WWD), which published an interview with Rocky through its footwear publication, FN. The gathering was designed to pay tribute to the skate and hip-hop cultures that have influenced the Suede for decades.
Rocky’s latest version uses distressed navy suede, a raw-edge padded tongue and a gum rubber sole. A gold Puma lace keeper and custom branding add details specific to the collaboration. Rocky told FN that he carried the washed effect across the shoe to give it a worn-in appearance, and described the design as a tribute to an original Suede colorway.
Rocky also directed a campaign for the release, shot by Spyder in Berlin. WWD said the campaign draws on ’90s skate and hip-hop culture and presents the shoe’s connection to youth culture as international in scope. The report says the Suede ’94 is available at Puma.com, Puma retail stores and selected retailers; it does not provide a price or a full list of stockists.
Rocky’s Design Choices for the Suede
The release extends Rocky’s work with Puma while revisiting a model the rapper says has ties to several cultural scenes. Rather than substantially changing the shoe’s shape, he said he wanted to retain the classic silhouette and distinguish this version through its surface treatment and hardware. That approach makes the launch both a product release and a statement about how a longstanding sneaker design can be reworked without replacing its familiar form.
The New York event and Berlin campaign also connect the launch to the skate and hip-hop histories cited by Rocky and Puma. For shoppers, the immediate news is practical: the new colorway is on sale now. The source report does not establish how widely it is stocked or whether supplies are limited, so availability may differ by retailer.
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Rocky’s Puma Partnership Since 2023
Rocky joined Puma in 2023 as creative director for the brand’s Formula One partnership. WWD reports that motorsport design elements have since appeared across his Puma offerings. The Suede collaboration sits alongside that work, drawing instead on the sneaker’s associations with music, skating and streetwear.
Rocky told FN that the Suede has appeared in multiple versions, including the classic model and the 1994 edition, as well as derivatives such as the Crack and Clyde. He said he chose the ’94 version because he considered it especially relevant to contemporary culture. WWD also reports that his Puma work received Collaboration of the Year at the 2024 FN Achievement Awards.
““When you think about people who breakdance, you know B-boys, to hip-hoppers, or even when you think about athletes, or think about skaters, everybody wore that shoe in the ’90s.””
— A$AP Rocky, speaking to FN
Release Details Still Unreported
The source report does not state the sneaker’s retail price, the number of pairs produced, or whether the release is limited. It also does not identify all participating retailers or provide information about regional availability beyond Puma’s own channels and selected retailers. No sales figures or consumer response were reported alongside the launch.
Rocky’s comments about future creative work are broad rather than a confirmed schedule of upcoming products. The report does not specify which Puma projects he will work on next or when further releases might arrive.
Where to Find the New Colorway
The Suede ’94 can be purchased through Puma.com, Puma retail stores and selected retailers, according to WWD’s report. Prospective buyers will need to check those channels for current stock, pricing and sizing information, which the article does not detail.
Further Puma releases involving Rocky remain possible, given his comments about wanting to take on more creative work, but no next product or launch date was announced in the source report.
Key Questions
What happened at the New York event?
A$AP Rocky and Puma held a ’90s-inspired event on Thursday night to celebrate the second release of their collaborative Suede ’94 sneaker. The event included DJ sets by Chaddy P., Sulay and Kevin Krash.
What does the latest A$AP Rocky x Puma Suede ’94 look like?
The sneaker has distressed navy suede, a raw-edge padded tongue, a gum rubber sole, a gold Puma lace keeper and custom branding.
Where is the sneaker available?
According to WWD, the shoe is available at Puma.com, Puma retail stores and selected retailers. The report does not list every stockist or provide live inventory information.
Why did Rocky choose the Suede ’94?
Rocky told FN that he saw the ’94 model as relevant to skate, hip-hop and other cultural scenes, and wanted to reference that history while keeping the classic silhouette largely intact.
Has Rocky announced another Puma release?
No specific next release or date was announced in the report. Rocky said he wanted to take on more creative work, but did not identify a forthcoming product.
Source: wwd.com
