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Seoul-based streetwear label thisisneverthat presented its latest clothing in campaign images that focus on garments rather than models. The reported releases include weathergear puffers and, in a later drop, Pertex jackets and fleece vests; release dates, prices and availability were not provided.
Seoul-based streetwear label thisisneverthat has presented a clothing campaign that puts the garments, rather than models, at its center, according to a report by Highsnobiety. The coverage describes a first drop featuring weathergear puffers and a later release with Pertex jackets and fleece vests, making the campaign a product-focused presentation of the label’s latest clothes.
Rather than showing a model wearing each item, the campaign photographs garments rumpled, stacked and suspended on hangers. Highsnobiety describes the arrangement as giving individual pieces a presence of their own. The report does not name a photographer or provide details about the production team.
The first release highlighted weathergear puffers, including pieces rolled into cylindrical carrying bags. One green-gray anorak is arranged with its hood angled down and to the left, an image the report says can suggest a human gesture. The effect comes from the pose of the garment, not from a person appearing in the frame.
A second drop followed later, Highsnobiety reported, with Pertex jackets and fleece vests in neutral gray cheetah prints and lavender plaids. The article gives no product list, prices, stock information or exact release dates. It also does not specify whether the campaign was intended as a statement about fashion imagery or simply as a way to display the pieces.
A Product-First Streetwear Campaign
The campaign offers an alternative to streetwear marketing built around models, styling and lifestyle imagery: it directs attention to the shape, texture and presentation of the clothes. That may help shoppers see details such as the puffers’ packed form or the prints on the later jackets and vests without those details being mediated by an outfit or setting.
That reading should not be mistaken for a stated brand position. Highsnobiety interprets the images as suggesting humanity without showing people and praises the label for letting the garments stand on their own. The source does not quote thisisneverthat explaining the concept, so the campaign’s intent remains the publication’s interpretation, rather than a confirmed statement from the label.
For readers following the label, the report also records two distinct product groups, not just a visual idea: weathergear puffers in the first drop and Pertex outerwear and fleece in the later one. But without dates, prices or availability, the coverage provides no practical buying guidance or confirmation about whether the pieces are still on sale.
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How the Report Frames the Imagery
Highsnobiety compares the campaign’s visual approach with a 2017 Vetements window-display project associated with designer Demna and Guram. The report says those displays at Saks and Harrods gathered out-of-season merchandise and clothing discarded by store employees, with the accumulating piles intended to represent waste in luxury fashion. The comparison is limited: the Vetements project used masses of unwanted garments to make a point about waste, while thisisneverthat’s campaign is described as arranging its own products for promotional images.
The report also mentions thisisneverthat’s collaboration with Surplus Research, a Japanese audio and streetwear brand, as another example of the label’s work with a less conspicuous partner. It does not give a release date or product details for that collaboration. These references offer some context for Highsnobiety’s view of the campaign, but the confirmed development in the article is the presentation of the new clothes and its description of the two drops.
““just clothes””
— Highsnobiety
Release Details Remain Unspecified
The available report does not give exact release dates, prices, stock levels or purchase links for either drop. It is also unclear whether the campaign images cover every item in the releases or show only selected pieces. The source does not include a comment from thisisneverthat about the campaign concept, so its intended meaning cannot be confirmed independently from the publication’s description.
Highsnobiety notes that its privacy settings blocked an Instagram post connected with the coverage. The report therefore does not establish what additional material, if any, appeared in that post. No information is provided about future drops or whether the garments remain available.
Availability and Further Releases
Readers looking to buy the pieces would need to check thisisneverthat’s own channels or authorized retailers for current availability, pricing and sizing; the report does not supply those details. It is not clear whether the first and second drops are still in stock or whether more items from the campaign will be released.
No upcoming launch date or follow-up announcement is identified in the source material. Until the label or its retailers provide further information, the confirmed update remains the campaign’s model-free product imagery and Highsnobiety’s account of the two reported clothing drops.
Key Questions
What did thisisneverthat release?
Highsnobiety reports a first drop featuring weathergear puffers and a later drop with Pertex jackets and fleece vests. The report does not provide a complete product list.
What is distinctive about the campaign?
The images show garments without models wearing them, including pieces arranged rumpled, stacked or on hangers. Highsnobiety says the poses can suggest human gestures, but that is the publication’s interpretation.
When did the drops go on sale?
The report says the second drop arrived later than the first but gives no exact dates. It also does not confirm whether either release is currently available.
How much do the pieces cost?
Prices are not included in the source report. Check thisisneverthat or authorized retailers for current product and pricing information.
Did the brand explain the campaign concept?
The source material contains no direct comment from thisisneverthat about its intent. The explanation that the clothes suggest humanity without models comes from Highsnobiety’s reading of the imagery.
Source: rss
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