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Mattel has released a Barbie Signature collectible doll of Serena Williams, based on her on-court look at the 2005 Australian Open. It is available through Mattel Creations and select retailers; the Barbie Dream Gap Project is also making a donation to a youth organization in Martin County, Florida.
Mattel has released a Barbie Signature doll of Serena Williams, drawing on the tennis champion’s look at the 2005 Australian Open. The collectible is available through Mattel Creations and select retailers, and the launch is accompanied by a charitable donation to a youth organization in Florida.
The doll’s outfit recreates a neon green and white cutout top with mesh details, paired with a pleated white tennis skirt. Accessories include white sweatbands, knee-high socks, sneakers, a tennis racket and a ball. The design references Williams’ victory at the 2005 Australian Open, where she won her seventh singles title.
The release follows a one-of-a-kind Role Model doll of Williams earlier in 2026. The new figure is a Barbie Signature collectible and places Williams on the brand’s athlete roster alongside her sister, Venus Williams, according to the source report. Mattel has not provided further product specifications in the supplied material.
For the launch, the Barbie Dream Gap Project is making a donation to Mrs. Rina’s House of Blessings in Martin County, Florida. The report says the donation will support local youth education and leadership initiatives, but does not state its amount or the specific programs it will fund.
A Collectible Tied to Representation
The release combines a sports collectible with Mattel’s stated focus on visibility and representation. Williams’ public profile and career milestones are central to the doll’s design, while the donation links the launch to youth education and leadership programming. The source material describes these aims as part of a shared commitment to equity, but does not provide measures for evaluating the project’s broader impact.
For collectors, the doll offers a version of Williams tied to a particular moment in her tennis career rather than a generic sports outfit. For families and young fans, the company presents the figure as a role-model product. Whether it reaches those audiences or changes perceptions is not established by the release information.
Serena Williams Barbie collectible doll
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From Role Model Doll to Signature
Williams is a 23-time Grand Slam champion, according to the source report. Her 2005 Australian Open win is the specific career moment referenced in the new doll’s styling. The report says that this Signature release comes after Mattel issued a one-of-a-kind Role Model doll earlier in the year, marking two different forms of recognition within the brand’s 2026 activity.
The announcement is timed for shortly before International Day of the Girl. Mattel connects that timing to its stated effort to encourage the next generation of leaders. The product is also part of a wider athlete roster that includes Venus Williams; the supplied report does not list the full roster or explain how Mattel selects its members.
Price and Donation Details Not Given
The supplied report does not state the doll’s price, production quantity or whether it will be restocked. It identifies Mattel Creations and select retailers as places to buy it but does not name those retailers or specify availability by country.
The donation announcement also leaves details open: neither the amount nor the funding schedule is stated, and the report does not identify the particular education or leadership activities that will receive support. Mattel’s claims about the project’s aims are not accompanied by outcome data in the material provided.
Retail Availability and Project Details
Consumers can check Mattel Creations and select retailers for current availability. Buyers should consult those listings for the price, shipping areas and stock status, as the source report does not give those details.
Further information about the donation, including its value and the programs supported at Mrs. Rina’s House of Blessings, would clarify the charitable component of the launch. No additional release or funding milestones are specified in the available report.
Key Questions
What is the Serena Williams Barbie Signature doll based on?
It is inspired by Williams’ on-court look at the 2005 Australian Open, where she won her seventh singles title.
Where can the doll be purchased?
The report says it is available through Mattel Creations and select retailers. It does not name the retailers or provide regional availability details.
What accessories come with the collectible?
The doll comes with a tennis racket and ball, as well as a tennis-inspired outfit with sweatbands, knee-high socks and sneakers.
What organization is receiving support from the launch?
The Barbie Dream Gap Project is making a donation to Mrs. Rina’s House of Blessings in Martin County, Florida, for local youth education and leadership initiatives. The donation amount was not reported.
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