TL;DR
GMA Deals & Steals announced a limited-time Beauty Bonanza on May 19, 2026, featuring discounts up to 65% on select skincare, makeup, and haircare brands. The event is curated by Tory Johnson and runs until midnight PT, offering exclusive deals available only on GMADeals.com.
GMA Deals & Steals unveiled a comprehensive Beauty Bonanza on May 19, 2026, offering discounts up to 65% on premium skincare, cosmetics, and beauty tools. The event, curated by Tory Johnson, is available exclusively on GMADeals.com and is valid until midnight PT, while supplies last. This limited-time sale aims to provide consumers with summer-ready beauty solutions at accessible prices.
The Beauty Bonanza features six major brands, including Laura Geller, Murad, Saint Jane, R+Co, Wonderskin, and Wildpier Beauty. Discounts range from 50% to 65%, with prices starting as low as $3. The event is promoted during the weekday GMA broadcast (7-9 AM ET) and offers products across makeup, skincare, and haircare categories. Purchase limits vary by brand, with most offering between 3 and 20 items per customer, and most brands providing free shipping on orders over $35-$50.
Key featured products include Laura Geller’s multitasking foundation kits, Murad’s vitamin C-rich SPF moisturizer, Saint Jane’s botanical serums, and R+Co’s vegan haircare line. Each product is selected for its innovation and relevance to seasonal skincare needs, such as sun protection, antioxidant defense, and long-wear formulations suitable for summer outdoor activities.
Why It Matters
This event matters because it offers consumers access to clinically validated, innovative beauty products at significant discounts during a peak season for skincare and makeup. The curated nature of the sale, combined with the reputation of the brands and the expertise of Tory Johnson, aims to attract a broad audience seeking value and quality. It also signals a strategic effort by GMA to leverage exclusive deals for seasonal marketing, potentially setting a precedent for future sales events in 2026 and beyond.
LAURA GELLER NEW YORK Good Skin SPF Makeup Kit (4 PC), Medium | Serum Foundation SPF 50, Cream Blush, Lip Balm SPF 30 | Hydrating, Lightweight Makeup Set for Mature Skin + Cosmetic Bag
- All-in-One SPF Makeup Kit: Includes foundation, blush, lip balm, and bag
- Broad Spectrum SPF 50 Protection: Serum foundation offers sun protection and even skin tone
- Lightweight, Hydrating Formula: Comfortable, breathable coverage for mature skin
As an affiliate, we earn on qualifying purchases.
As an affiliate, we earn on qualifying purchases.
Background
The May 19, 2026, Beauty Bonanza is part of GMA’s ongoing Deals & Steals segment, which has built a reputation for curated, vetted deals across various product categories. This event aligns with seasonal consumer priorities, emphasizing SPF, antioxidant protection, and long-wear makeup, reflecting trends in summer beauty. The promotion also responds to rising demand for clean, cruelty-free, and botanical skincare, exemplified by brands like Saint Jane and R+Co. Historically, GMA’s curated deal events have gained popularity for their exclusivity and value, often driving significant online traffic and sales.
“Each deal is revealed on ABC’s Good Morning America during the program (airs weekdays 7 to 9 AM) and is available the same day until midnight PT only while supplies last.”
— GMA Deals & Steals team
“Our curated Beauty Bonanza offers clinically validated products at unbeatable prices, perfect for the spring-to-summer transition.”
— Tory Johnson
What Remains Unclear
It is not yet clear how many products will sell out before the midnight deadline or whether similar events will recur later in 2026. Details about the full inventory and potential restocks remain undisclosed.
What’s Next
Following the event, GMA will likely evaluate sales performance and customer feedback to determine if similar curated sales will be held later in the year. Consumers interested in future deals should monitor GMADeals.com and upcoming broadcasts for announcements of new promotions or extended offers.
Key Questions
What brands are featured in the GMA Beauty Bonanza?
The event features Laura Geller, Murad, Saint Jane, R+Co, Wonderskin, and Wildpier Beauty.
How long are the deals available?
The deals are available only on May 19, 2026, until midnight PT or while supplies last, whichever comes first.
Can I purchase multiple items from each brand?
Yes, but purchase limits vary: Laura Geller allows five per item, Murad permits eight, Saint Jane caps at three, and Wildpier allows up to 20 per product, depending on stock.
Are there shipping fees?
Most brands offer free shipping on orders over $35-$50, but customers should check individual brand policies at checkout.
Will this event be repeated later this year?
It is not confirmed whether similar sales will recur; consumers should stay tuned to GMADeals.com and GMA broadcasts for updates.
Source: Google Trends
