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Rapper JT is featured in UGG’s Holiday 2026 “Gift the Feeling” campaign, alongside KATSEYE’s Megan Skiendiel, Lunay and Yeat. In an interview with Hypebae, JT discusses her evolving style, Miami influence, music and holiday wishlist; UGG says the collection is available through its website and select global retailers.
UGG has launched its Holiday 2026 “Gift the Feeling” campaign, featuring rapper JT alongside KATSEYE’s Megan Skiendiel, Lunay and Yeat, and has made the seasonal collection available through its website and select global retailers. In an interview with Hypebae, JT discussed the campaign, her evolving fashion choices and her approach to making music.
The campaign is described by Hypebae as the latest chapter of UGG’s “Born to Feel” platform. Its holiday gathering uses the viral idea of deceptive gift wrapping: presents appear in playful disguises before revealing footwear or accessories. The campaign features JT, Megan Skiendiel, Lunay and Yeat in a high-energy group setting.
According to the report, JT makes the Classic Mini a focal point of the room. Other scenes include Lunay opening a banana-shaped box containing UGG socks, and Megan wearing the Après City Tall boots before revealing an Elea Fluffed Slip-On hidden in a cat-shaped box. Yeat appears in the Classic Mini Outpost and opens a truck-shaped package.
Hypebae lists several pieces in the seasonal range, including the Classic Tread Fluffed Boot, with a Vibram sole; the extra-slouchy Classic Ultra Tall Boot; and the faux-fur Heritage Utility Grizz. The source says the collection is on sale now via UGG’s website and select global retailers, though it does not give prices, a full retailer list or item-by-item availability.
UGG Puts JT at the Center of Holiday
The campaign pairs UGG’s seasonal footwear release with a multi-artist holiday promotion and a familiar online packaging trend. For shoppers, the practical news is that the Holiday 2026 range is listed as available now; for JT’s audience, the interview offers her own account of how she approaches style and creative work.
JT describes UGG as a source of warmth and comfort that also fits readily into her wardrobe. Her remarks connect the brand’s comfort positioning to everyday fashion, while the campaign’s playful gift reveals give the collection a seasonal marketing frame. The source does not report sales, campaign reach or other measures of commercial impact.
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A Holiday Campaign Built Around Surprise
UGG’s “Gift the Feeling” is presented as part of its wider “Born to Feel” campaign platform. Rather than focusing only on product close-ups, the holiday creative centers on the act of giving and opening gifts, with disguised boxes concealing footwear. Hypebae characterizes the gathering as chaotic and high-energy; that description is the publication’s framing of the campaign.
The interview also situates JT’s style and music in her own words. She says her fashion choices have changed since becoming a public figure and calls her approach “random,” adding that she can lean into different styles. She connects her boldness and artistic identity to Miami-Dade County, while saying that living in New York exposes her to different seasons and sources of fashion inspiration.
On music, JT refers to “OKAY,” “Ran Out” and her latest single, “Numb.” She says she enjoys letting songs develop without overthinking and may move between rap and rock and roll while retaining what she calls her own “JT swag.” The source provides no release dates or further details about upcoming music.
““UGG represents warmth for me, it feels like a gentle hug on my feet.””
— JT, in an interview with Hypebae
Prices and Availability Details Remain Open
The report does not provide individual product prices, a complete list of participating retailers, or details on whether every featured style is available in every market. It also does not specify how long the collection will remain in stock or whether additional campaign material is planned.
JT discusses her creative outlook but does not announce a forthcoming album, release schedule or specific next project in the interview. Her comments about changing musical styles are personal descriptions, not confirmation of a particular upcoming sound or release.
Where Shoppers Can Find the Collection
UGG’s Holiday 2026 collection is described as available now on the brand’s website and at select global retailers. Readers interested in a particular style will need to check UGG or local retailer listings for current stock, prices and regional availability. The source does not give a date for any later campaign or product announcement.
For JT, the interview points to an open-ended next phase rather than a named project. She says her fans anticipate her work without fixed expectations, but gives no confirmed timeline for new music beyond the already referenced single “Numb.”
Key Questions
What is UGG’s “Gift the Feeling” campaign?
It is UGG’s Holiday 2026 campaign, described as part of the brand’s “Born to Feel” platform. The campaign features a holiday gathering and presents hidden inside playful, misleading packaging.
Which artists appear in the campaign?
The campaign features JT, Megan Skiendiel of KATSEYE, Lunay and Yeat, according to Hypebae’s report.
Which UGG styles are mentioned?
The report names the Classic Mini, Classic Tread Fluffed Boot, Classic Ultra Tall Boot, Heritage Utility Grizz, Après City Tall boots, Elea Fluffed Slip-On and Classic Mini Outpost, among other campaign items.
Where is the Holiday 2026 collection available?
Hypebae says the collection is available through the UGG website and select global retailers. The report does not list every retailer, price or regional stock status.
Did JT announce a new album or upcoming release?
No specific album or release date is announced in the interview. JT discusses her process and mentions “Numb” as her latest single, but does not provide a schedule for future music.
Source: hypebae.com
