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Maison Margiela has released a new Maison Margiela/folders chapter marking 20 years at its Ebisu Tokyo store at 2-8-13 Ebisu Minami. The project features staff histories, local Tabi collectors and a collaboration with artist Mio Suzuki and French tapestry makers; a limited-edition zine and in-store installation are scheduled from November 5.
Maison Margiela has introduced a new chapter of its Maison Margiela/folders documentation project to mark 20 years at its Ebisu Tokyo store, tracing the site’s history and its ties to the neighborhood. The chapter, titled “Maison Margiela Tokyo: 20 Years at 2-8-13,” is available as an initial online archive preview, with a limited-edition zine and an in-store cultural installation scheduled to begin November 5.
The project documents the store’s evolution from its move into a former electrical products factory at 2-8-13 Ebisu Minami in 2006. Maison Margiela’s first standalone store in Japan had opened in 2000 in a traditional residential home nearby, at 3-3-3 Ebisu Minami. The brand relocated six years later, remaining in the Ebisu area.
The new chapter brings together oral histories from staff, accounts of the district’s creative landscape and profiles of local Tabi collectors. The report says team members who have worked at the location since its opening have remained with the store, though it does not identify them or provide details of their individual interviews.
The accompanying installation, “Line 2: Unravelled Memory, Rewoven Future,” documents a collaboration between Japanese artist Mio Suzuki and French tapestry fabricators Les Manufactures Nationales – Sèvres & Mobilier National. The limited-edition zine is due to be distributed across Ebisu from November 5. The installation is scheduled to be on view inside the store through November 15.
A Store History Anchored in Ebisu
The project frames the store not simply as a retail location but as a long-running part of Maison Margiela’s presence in Japan. Its record of the move from a residential home to a converted factory offers a specific account of how the brand maintained a connection to Ebisu rather than relocating to a more prominent commercial district.
For readers interested in fashion history and local creative communities, the chapter also makes the people and place around the store part of the story. Interviews with staff and attention to local Tabi collectors place the label’s signature footwear within a community of people who collect and engage with it. The installation adds a cross-cultural art and craft element, although the available report does not describe its contents in detail.
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From a Residential Home to a Factory
Maison Margiela’s first standalone store opened in Ebisu in September 2000, 12 years after the fashion house was founded. It was the brand’s first store of that kind and was located in a traditional residential home at 3-3-3 Ebisu Minami, rather than in Paris or Belgium, according to the source report.
In 2006, the store moved roughly five minutes away to 2-8-13 Ebisu Minami, a former electrical products factory. The new project’s title refers to that address, and its focus on the building’s evolution and neighborhood reflects the store’s two decades at the current site. Maison Margiela describes the documentation as a new chapter in its ongoing Folders project.
““Maison Margiela Tokyo: 20 Years at 2-8-13””
— Maison Margiela, as described in the report
Details of the Public Program
The source report does not give the zine’s print run, price or distribution locations beyond saying it will be distributed across Ebisu. It also does not specify whether visitors need reservations or whether the installation will have particular opening hours during its November 5–15 run.
The archive preview is described as accessible through Maison Margiela’s website, but the report provides no further detail on the material included or whether additional content will be added. The precise format and scope of the staff interviews and Tabi collector profiles are also not specified.
Zine and Installation Begin November 5
The next public dates are November 5, when the limited-edition zine is scheduled for distribution across Ebisu and the in-store installation is due to open, and November 15, the stated final day of the installation. Readers can consult Maison Margiela’s website for the initial archive preview; further visitor information was not included in the source report.
Key Questions
What is Maison Margiela/folders?
It is Maison Margiela’s documentation project. The new chapter records the history of the brand’s Ebisu Tokyo store and its relationship with the surrounding community.
What is the new chapter called?
The chapter is titled “Maison Margiela Tokyo: 20 Years at 2-8-13.” Its subject is the store at 2-8-13 Ebisu Minami and its two decades at that address.
When can visitors see the installation?
“Line 2: Unravelled Memory, Rewoven Future” is scheduled to be on view in the store from November 5 through November 15. The source report does not provide opening hours or reservation details.
Who is involved in the installation?
The project documents a collaboration between Japanese artist Mio Suzuki and French tapestry fabricators Les Manufactures Nationales – Sèvres & Mobilier National.
Where will the limited-edition zine be available?
The report says the zine will be distributed across Ebisu beginning November 5, but does not list specific distribution points or state how many copies will be produced.
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