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M&S has partnered with British lingerie label Coco de Mer on a 24-piece collection spanning four ranges, with a campaign featuring model Alva Claire. The report says the collection is available through M&S, but provides no exact prices or launch date.
Marks & Spencer has teamed up with British lingerie label Coco de Mer on a 24-piece collection, bringing the specialist brand’s design approach to M&S’s lingerie offering. The campaign features London-born model Alva Claire, and the report says the collection is available through the M&S website.
The collection is divided into four ranges: Reverie, featuring emerald satin and Art Deco-inspired embroidery; Belle, with eyelash lace in crimson and black; Enigma, which uses metallic accents and detailed embroidery; and Siren, built around midnight-blue satin, floral detailing and cut-outs. The report describes the pieces as combining decorative finishes with options intended for everyday wear.
According to the report, sizes run from 30 to 42 for the stated band-size range, with cup sizes from A to H and clothing sizes from XS to XL. These are the ranges given in the source; it does not provide a fuller size chart or specific fit guidance. Sizing can vary between brands and individual styles.
The collaboration is timed to coincide with two anniversaries: M&S’s 100 years in fashion and Coco de Mer’s 25th anniversary. The source characterizes the pricing as accessible for luxury-inspired lingerie, but does not list individual prices. It also does not provide a precise launch date beyond reporting the collection as available online.
A Specialist Label Meets M&S Reach
The partnership brings together a high-street retailer with a specialist lingerie label, giving M&S customers access to Coco de Mer’s more decorative design language through a collection sold on M&S’s platform. The range’s four distinct aesthetics offer shoppers different options within one collaboration, from satin and embroidery to lace and contemporary cut-outs.
The campaign’s stated emphasis on self-expression also frames lingerie as a personal choice. That is a message conveyed by the promotional material, rather than evidence about how customers will respond. The collaboration’s practical appeal will depend on details such as price, fit and availability, which the source does not fully specify.
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Two Anniversaries Shape the Launch
The collaboration is presented as a milestone-year project for both companies: M&S marks a century in fashion, while Coco de Mer reaches its 25th anniversary. Rather than a standalone product announcement alone, the partnership combines the retailer’s lingerie expertise with the British label’s established design identity, according to the report.
The campaign is fronted by Alva Claire. Its stated message is that lingerie can be selected for the wearer’s own confidence and self-expression, rather than solely for another person. The source does not provide further campaign details, such as a full media schedule or additional cast members.
“The partnership brings the latter’s sensual design codes to the high-street staple’s signature expertise in fit and quality.”
— Hypebae report
Prices and Availability Details Missing
The source does not list individual prices, a precise launch date, or whether every piece is available in every listed size. It says shoppers can find the collection on the M&S website, but gives no direct product links or information about stock levels. It is also unclear whether the range will be sold in physical stores or only online.
The reported size ranges do not establish how each style fits, and the source provides no garment measurements or fit notes. Customers may need to consult M&S’s product pages for style-specific sizing, current availability and return terms.
Check M&S for Product Listings
Shoppers can check the M&S website for current product listings, prices, size availability and delivery or store-pickup options. Those listings may clarify which pieces and sizes are in stock and provide garment-specific fit information. The source does not announce further launch events or additional drops, so any later release plans remain unconfirmed.
Key Questions
What is the M&S and Coco de Mer collaboration?
It is a 24-piece lingerie collection created by M&S and British label Coco de Mer, organized into four ranges: Reverie, Belle, Enigma and Siren.
Who appears in the campaign?
The campaign features London-born model Alva Claire. The report says it promotes lingerie as a choice for personal confidence and self-expression.
What sizes are included?
The source gives band sizes from 30 to 42, cup sizes from A to H, and clothing sizes from XS to XL. It does not detail the size availability of each individual item, and fit may vary by style.
How much does the collection cost?
The report does not provide specific prices. It describes the price point as accessible for luxury-inspired lingerie, but shoppers should check M&S product listings for confirmed costs.
Where can the collection be bought?
The report directs shoppers to the M&S website. It does not confirm whether the collection is also available in physical stores.
Source: rss
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