In 2025, top makeup products combine innovative formulas and versatile shades to truly transform your look. I recommend trying e.l.f.’s Glow Reviver Lip Oil for high shine and hydration, a smoky eye palette for natural or bold eyes, and a multipurpose stick like Physicians Formula’s Butter Glow & Go. Pair with a full brush set, a hydrating primer, and a long-lasting mascara for a flawless finish. Keep exploring to discover even more must-have products for your perfect glow!
Key Takeaways
- Top-rated mascaras like L’Oreal Telescopic and Maybelline Sky High enhance lash length and volume for a dramatic, eye-opening look.
- Versatile eyeshadow palettes such as the Neutral Nude Brown Smokey offer natural shades for everyday and subtle glam styles.
- Hydrating lip products like e.l.f. Glow Reviver Lip Oil and eos Cashmere Lip Butter provide high-shine, nourishing finishes for a youthful glow.
- Multi-use tools including the BS-MALL brush set and velour puffs ensure flawless application across foundation, eyes, and cheeks.
- Dewy primers and setting sprays like Saie Glowy Super Gel and Milani Dewy Spray create radiant, long-lasting makeup looks.
e.l.f. Glow Reviver Lip Oil, Tinted Lip Oil with Jojoba Oil
If you’re looking for a versatile lip product that combines hydration with a stunning high-shine finish, the e.l.f. Glow Reviver Lip Oil is perfect. I love how it delivers an ultra-glossy, sheer wash of color that looks natural yet radiant. The non-sticky, comfortable formula glides smoothly thanks to its plush, XXL applicator. Infused with nourishing jojoba, apricot, avocado, and pomegranate oils, it keeps my lips hydrated and cared for. Plus, the fresh mint scent makes application invigorating. Whether worn alone or over lipstick, this tinted lip oil adds a beautiful, revitalizing glow that elevates any look effortlessly.
Best For: those seeking a hydrating, high-shine lip product that can be worn alone or layered over lipstick for a natural, radiant look.
Pros:
- Delivers an ultra-glossy, sheer wash of color with a high-shine finish.
- Non-sticky, comfortable formula with a plush, XXL applicator for smooth, even application.
- Infused with nourishing oils like jojoba, apricot, avocado, and pomegranate to hydrate and care for lips.
Cons:
- May require reapplication throughout the day to maintain the shine and color.
- As a tinted lip oil, it provides subtle color, which may not satisfy those looking for more pigment.
- Ingredients can vary, so checking packaging is recommended for specific sensitivities.
Neutral Nude Brown Smokey Eye Shadow Palette
The Neutral Nude Brown Smokey Eye Shadow Palette is perfect for anyone seeking a versatile, natural look with long-lasting radiance. I love how it offers a wide range of multicolor shades, from soft mattes to shimmery finishes, making it easy to create different styles for any occasion. The blendable, soft powders apply smoothly and evenly, giving my eyes a bright, lustrous glow that stays put all day. Whether I’m heading to a party or just want a polished everyday look, this palette adapts effortlessly. Plus, it’s suitable for women of all ages, making it a must-have for anyone wanting stunning, natural eye makeup.
Best For: individuals seeking a versatile, natural-looking eye makeup palette that offers long-lasting, radiant finishes suitable for all occasions.
Pros:
- Wide range of multicolor shades, including soft mattes and shimmery finishes, for diverse styling options
- Smooth, blendable powders that apply evenly and enhance eye brightness
- Suitable for women of all ages and ideal for various occasions from daily wear to parties
Cons:
- Eyeshadows may be damaged during transit; customer support is available for assistance
- Some shades might require layering for full pigmentation in certain lighting
- The palette may have limited options for very bold or dramatic looks for those seeking intense makeup styles
BS-MALL Makeup Brush Set (18 Pcs)
For anyone seeking a versatile, professional-quality brush set without breaking the bank, the BS-MALL 18-piece Makeup Brush Set is an excellent choice. I love how these brushes deliver a flawless, streak-free finish on liquid foundation, concealer, blush, and eyeshadow. The ultra-soft synthetic bristles feel gentle yet pick up product beautifully, making application smooth and precise. Designed for durability and portability, the sleek black case keeps everything organized for travel or daily use. Whether you’re a beginner or pro, this set offers the variety needed for a complete look. Plus, it’s easy to clean and built to last, making it a smart investment.
Best For: those seeking an affordable, high-quality makeup brush set suitable for both beginners and professionals, offering a complete toolkit for flawless application.
Pros:
- Includes 18 versatile brushes crafted with ultra-soft synthetic bristles for smooth, streak-free finishes
- Durable and easy to clean, maintaining shape over time for long-lasting use
- Compact black case for organized storage and convenient travel
Cons:
- Some brushes may require initial washing before first use for optimal performance
- Limited to the included brushes, which may not cover every specialized makeup need
- The sleek design might lack additional features like color coding or ergonomic handles
Saie Mini Glowy Super Gel Hydrating Makeup Primer and Illuminating Serum
Looking for a makeup primer that delivers a natural, dewy glow without feeling heavy or greasy? The Saie Mini Glowy Super Gel is exactly what you need. This lightweight, hydrating gel works as both a primer and illuminating serum, creating that coveted glass skin look. You can wear it alone, mix it with foundation, or layer it over makeup for extra radiance. Enriched with plant glycerin, Vitamin C, and Rose Hip Seed Oil, it boosts moisture and brightens your skin. Plus, it’s free from harmful ingredients and cruelty-free, making it perfect for eco-conscious beauty lovers. It’s a versatile, glow-boosting essential for your routine.
Best For: those seeking a lightweight, hydrating primer and highlighter that enhances natural glow and suits various skin types for a dewy, glass skin look.
Pros:
- Provides an instant dewy, luminous finish suitable for a natural glow
- Enriched with beneficial ingredients like plant glycerin, Vitamin C, and Rose Hip Seed Oil for added moisture and brightness
- Versatile use—wear alone, mix with foundation, or layer over makeup for extra radiance
Cons:
- May not provide enough coverage for those seeking full-coverage makeup
- The lightweight gel may not be suitable for very oily or greasy skin types
- Some users might find the glow too subtle if they prefer a more dramatic highlight
Maybelline Lash Sensational Sky High Mascara
If you want lashes that appear longer, fuller, and more defined without sacrificing comfort, Maybelline Lash Sensational Sky High Mascara is an excellent choice. Its buildable, smudge-proof formula is infused with bamboo extract and fibers, giving you lightweight, flake-resistant lashes that last all day. The Flex Tower brush bends to volumize and extend each lash from root to tip, delivering full impact from every angle. Suitable for sensitive eyes and contact lens wearers, this mascara is easy to remove without damaging your lashes. Available in a range of shades, it’s perfect for creating subtle, bold, or colorful eye looks effortlessly.
Best For: those seeking lightweight, long-lasting, and smudge-proof mascara that enhances lash length and volume while being gentle on sensitive eyes and contact lens wearers.
Pros:
- Infused with bamboo extract and fibers for full, lightweight lashes
- Flex Tower brush that bends to volumize and extend lashes from root to tip
- Suitable for sensitive eyes and easily removable without lash damage
Cons:
- Limited shade options compared to other mascaras
- May require multiple coats for maximum volume in some users
- Buildable formula might clump if not applied carefully
SHEGLAM Crystal Jelly Glaze Eyeshadow Stick with Brush
The SHEGLAM Crystal Jelly Glaze Eyeshadow Stick with Brush stands out as an ideal choice for anyone seeking a versatile, easy-to-use makeup product that combines multiple functions in one. Its lightweight, hydrating jelly texture delivers a radiant shimmer finish that’s perfect for eyes, highlighting, or even lips. I love how quick and effortless it is to apply and blend, making my routine smoother. The compact design with a built-in brush means I can touch up on the go without hassle. Plus, it’s cruelty-free and safe for use as a base, giving me peace of mind while enhancing my overall look.
Best For: those seeking a versatile, quick, and easy-to-apply makeup product that enhances eyes, gives a radiant highlight, or adds a shimmer to lips with a hydrating, cruelty-free formula.
Pros:
- Provides a stunning shimmer finish with sparkling shine for versatile looks
- Easy to apply and blend, making makeup routines faster and more efficient
- Compact design with a built-in brush for convenient on-the-go touch-ups
Cons:
- May require layering for more intense color or shimmer effect
- Jelly texture might not be suitable for those with very oily eyelids or skin prone to creasing
- Limited color options could restrict customization for different looks
Milani Make It Dewy Setting Spray (2.03 Fl. Oz.)
Anyone seeking a versatile setting spray that hydrates, illuminates, and locks in their makeup will find Milani Make It Dewy Setting Spray to be an ideal choice. This 3-in-1 spray works as a primer, hydrating mist, and finishing touch, giving my skin a healthy, dewy glow. It lasts up to 16 hours, preventing creasing, smudging, or fading, while providing a invigorating, cooling sensation. I love spraying it in zigzag motions from 8-10 inches away, whether over makeup or on bare skin for a luminous finish. Plus, it’s vegan, cruelty-free, and suits all skin types, making it a must-have for a radiant, long-lasting look.
Best For: those seeking a versatile, hydrating, and illuminating setting spray that provides long-lasting makeup hold suitable for all skin types.
Pros:
- Hydrates, illuminates, and sets makeup with a dewy glow
- Lasts up to 16 hours without creasing or fading
- Vegan and cruelty-free, suitable for all skin types
Cons:
- May not be suitable for those preferring a matte finish
- Requires holding 8-10 inches away during application to avoid over-spraying
- Some users might find the dewy finish too luminous for oily skin
Tower 28 ShineOn Milky Lip Jelly in Pistachio
For those seeking a hydrating, non-sticky lip gloss that enhances their natural color, Tower 28 ShineOn Milky Lip Jelly in Pistachio is an ideal choice. It offers a beautiful milky nude pink hue with the shine of a gloss and the comfort of a balm. Its nourishing blend of five oils—apricot, castor, avocado, rosehip, and raspberry seed—keeps lips moisturized and protected without any sticky residue. Perfect for all skin tones, it’s safe for sensitive lips, cruelty-free, and vegan. Whether worn alone or layered, this versatile product delivers effortless shine and hydration, making it a staple for everyday wear.
Best For: those seeking a hydrating, non-sticky lip gloss that enhances their natural lip color with versatile, nourishing shine suitable for all skin tones and sensitive lips.
Pros:
- Hydrates and protects lips with a nourishing blend of five oils.
- Non-sticky, comfortable formula that provides a beautiful milky nude pink hue.
- Vegan, cruelty-free, and suitable for sensitive skin, making it safe and ethical.
Cons:
- May require reapplication for extended wear in very dry conditions.
- Limited to 12 shades, which might not include every preferred color.
- Some users might prefer more intense pigmentation for bold looks.
Elizabeth Mott Thank Me Later Glow Enhancer & Primer for Radiant Skin
If you’re looking for a versatile primer that adds a natural, dewy glow without any glitter, Elizabeth Mott’s Thank Me Later Glow Enhancer & Primer is an excellent choice. It creates a radiant, smooth base with a lightweight, non-greasy formula that blends effortlessly. The micro pearls reflect light, giving your skin a healthy, luminous finish. You can wear it alone for a dewy tint, under makeup, or mixed with foundation for a subtle glow. Enriched with hydrating ingredients like Hyaluronic Acid and Niacinamide, it nourishes your skin while enhancing radiance. Suitable for all skin types, it’s a must-have for a fresh, glowing look.
Best For: those seeking a versatile, radiant primer that enhances their natural glow and nourishes skin across all skin types and ages.
Pros:
- Creates a luminous, dewy finish without any glitter for a natural glow
- Enriched with hydrating ingredients like Hyaluronic Acid, Niacinamide, and Squalane for skin nourishment
- Can be used alone, as a primer, highlighter, or mixed with foundation for versatile application
Cons:
- May not provide enough coverage for those seeking full-coverage makeup
- Some users might find the micro pearls subtle and prefer more intense highlighting
- The lightweight formula may require reapplication for prolonged wear in very dry or oily conditions
Milani Conceal + Perfect – Blur Out Smoothing Primer for Face before Makeup
Looking for a primer that not only smooths your skin but also provides deep hydration and a brightening boost? The Milani Conceal + Perfect – Blur Out Smoothing Primer is exactly what you need. It instantly blurs pores and fine lines with moisture-locking micro-powders, creating a flawless finish. The whipped, souffle-like texture feels cooling and invigorating, making application a treat. Enriched with Hyaluronic Acid, Glycerin, and Niacinamide, it keeps your skin nourished, plump, and bright while supporting your natural barrier. Use it before foundation for a smooth, radiant, and protected look that lasts all day.
Best For: those seeking a smoothing primer that also provides deep hydration, brightening, and skin protection before applying makeup.
Pros:
- Instantly blurs pores and fine lines for a flawless finish
- Enriched with Hyaluronic Acid, Glycerin, and Niacinamide for hydration and brightness
- Luxurious whipped souffle-like texture offers a refreshing, cooling sensation
Cons:
- May not provide enough oil control for very oily skin types
- Slightly higher price point compared to basic primers
- Some users might find the souffle-like texture less mattifying for oily skin
NYX Butter Gloss Non-Sticky Lip Gloss (Creme Brulee)
The NYX Butter Gloss Non-Sticky Lip Gloss in Creme Brulee stands out as an ideal choice for anyone seeking a natural, glossy finish without the sticky feel. Its silky, buttery texture glides smoothly onto lips, providing sheer to medium coverage that enhances your natural beauty. The gloss leaves lips soft, supple, and with a decadent shine that lasts. You can wear it alone for a effortless, natural look or layer it over other lip products for added depth. Plus, it’s cruelty-free, aligning with ethical beauty standards. Whether you want a quick touch-up or a polished finish, this gloss is a versatile must-have in your makeup bag.
Best For: those looking for a natural, non-sticky lip gloss that provides a glossy finish and enhances their lips with a soft, silky texture.
Pros:
- Sheer to medium coverage with a smooth, creamy application
- Non-sticky formula that leaves lips soft, supple, and shiny
- Cruelty-free and suitable for layering with other lip products
Cons:
- May require reapplication for long-lasting wear
- Limited opacity; may not be ideal for bold or highly pigmented looks
- Available in a wide shade range, but some users may prefer more adventurous colors
L’Oreal Paris Telescopic Lengthening Mascara (0.27 Fl Oz, Blackest Black)
For those seeking a mascara that delivers both impressive length and precise separation, L’Oreal Paris Telescopic Lengthening Mascara is an excellent choice. Its patented flexible Precision Brush has a flat side to lengthen lashes up to 60%, while the comb side ensures lash-by-lash separation for a natural yet dramatic look. Fragrance-free, ophthalmologist-tested, and safe for sensitive eyes and contact lens wearers, it’s perfect for everyday use. Apply by placing the brush at the lash base and sweeping upward. This mascara enhances your lashes with long, defined separation, making it a must-have for a striking, polished appearance.
Best For: those seeking a lengthening mascara that provides lash-by-lash separation and a natural yet dramatic look, suitable for sensitive eyes and contact lens wearers.
Pros:
- Enhances lash length by up to 60% with precise separation
- Fragrance-free, ophthalmologist-tested, and allergy-tested for sensitive eyes
- Features a patented flexible Precision Brush with a flat and comb side for versatile application
Cons:
- May require multiple coats for maximum volume
- Limited to a 0.27 Fl Oz size, which might be small for frequent use
- Does not provide added volumizing effects without primer or additional products
8 Pieces Triangle Powder Puff Face Makeup Sponge Set
If you’re seeking a versatile and professional-grade makeup sponge set, the Pieces Triangle Powder Puff Face Makeup Sponge Set is an excellent choice. It includes 8 soft velour puffs with a triangle shape, measuring about 2.87 inches by 2.7 inches, perfect for precise application. These sponges are great for blending liquid foundation, powder, or body makeup seamlessly. Just dip them in water, squeeze out excess, and they’ll help you achieve a flawless finish without wasting product. Whether you’re layering coverage or blending for a natural look, this set offers the versatility and quality needed for any makeup routine.
Best For: makeup enthusiasts and professionals seeking a versatile, high-quality sponge set for flawless application of foundation, powder, and body makeup.
Pros:
- Soft velour surface ensures smooth, seamless blending for a natural finish
- Triangle shape provides precise application in hard-to-reach areas
- Includes 8 puffs for diverse coverage needs and extended use
Cons:
- Requires soaking and squeezing before use, which may be time-consuming
- May absorb excess product, leading to potential waste if not used carefully
- Not suitable for heavy or textured makeup products that require different applicators
Physicians Formula Butter Glow & Go Multiuse Stick
Travelers and busy individuals will love the Physicians Formula Butter Glow & Go Multiuse Stick because it simplifies makeup routines with its versatile, dual-ended design. This multi-purpose stick replaces contour, bronzer, blush, eyeshadow, and lip color in one convenient product. Its ultra-creamy formula glides on smoothly, blending effortlessly for a radiant, lit-from-within glow. One end offers a richly pigmented velvet finish, while the other provides a buildable, luminous effect. Made with nourishing Amazonian butters, it’s suitable for sensitive skin and cruelty-free. Perfect for on-the-go touch-ups, this stick helps you achieve a variety of looks quickly and easily.
Best For: those seeking a versatile, multi-purpose makeup product that simplifies their routine and is suitable for sensitive skin and on-the-go use.
Pros:
- Multi-use design replaces several products, reducing makeup clutter and saving time
- Ultra-creamy, blendable formula provides a radiant, lit-from-within glow
- Made with nourishing Amazonian butters and cruelty-free, suitable for sensitive skin
Cons:
- Dual shades may not suit all skin tones or preferences for more customized color choices
- The creamy texture might require quick blending to prevent smudging or over-application
- Limited shade options could restrict versatility for some users
eos Cashmere Lip Butter with Peptides
Looking for a lip balm that delivers long-lasting hydration and visibly plumper, healthier lips? eos Cashmere Lip Butter with Peptides is designed specifically for those who want a luxurious, effective solution to dry, dull lips. This peptide-powered balm provides a smooth, fuller look while nourishing with shea, cocoa, and argan butters. It forms a moisture barrier that shields lips from environmental stressors, preventing dryness and cracking. Dermatologist-recommended and suitable for sensitive skin, it’s paraben-free and cruelty-free. The Vanilla Cashmere scent adds a cozy, whipped vanilla aroma, making it perfect for daily use and giving your lips a velvety, cashmere-soft finish.
Best For: those seeking a hydrating, plumping lip balm that nourishes sensitive skin with a luxurious vanilla aroma and long-lasting moisture.
Pros:
- Provides long-lasting hydration and moisture barrier protection
- Contains natural butters (shea, cocoa, argan) for nourishing and soothing lips
- Enhances lip fullness and smoothness over time with peptides
Cons:
- Small 0.35 fl oz size may require frequent reapplication
- Scent may not appeal to those sensitive to vanilla or caramel aromas
- Price point might be higher compared to standard lip balms
Factors to Consider When Choosing Makeup Products 2025
When selecting makeup products in 2025, I consider how well they match my skin type and their ingredient transparency. I also look for ethical, cruelty-free brands and focus on products that last and suit my color preferences. These factors help me choose options that are effective, responsible, and fun to wear.
Skin Type Compatibility
Choosing the right makeup products depends heavily on your skin type, as formulations that work for oily skin can differ markedly from those suited for dry or sensitive skin. For oily skin, I look for oil-free, lightweight formulas like gels or liquids that help control shine without feeling heavy. If I have dry or mature skin, I opt for hydrating options with nourishing ingredients like hyaluronic acid or natural oils to boost moisture and elasticity. For sensitive or acne-prone skin, I choose products labeled as suitable for sensitive skin or non-comedogenic to reduce irritation and prevent breakouts. Understanding my skin type helps me pick products that enhance my natural beauty, stay comfortable all day, and minimize adverse reactions. This approach guarantees my makeup looks flawless and feels comfortable.
Ingredient Transparency Standards
In 2025, ingredient transparency has become a key factor in selecting makeup products, as consumers demand clearer information about what’s inside their cosmetics. Brands are now required to clearly disclose all ingredients, including active components, preservatives, and potential allergens, on labels and packaging. Regulatory bodies like the FDA and EU authorities ensure that companies follow strict disclosure standards to keep consumers informed. Many buyers prefer products with transparent ingredient lists to avoid harmful substances like parabens, phthalates, and sulfates, aligning with the clean beauty movement. Transparency also extends to sourcing, sustainability, and whether ingredients are vegan or cruelty-free. Companies that prioritize ingredient honesty build trust and loyalty, making transparency a crucial part of choosing the best makeup of 2025.
Ethical and Cruelty-Free
As consumers become more informed about ingredient transparency, many are also paying closer attention to the ethical practices behind their makeup products. I look for cruelty-free certifications from organizations like Leaping Bunny and PETA, which guarantee no animal testing. Choosing cruelty-free makeup supports ethical standards and reduces animal suffering, aligning with my values of kindness and social responsibility. I also prefer brands that prioritize sustainable sourcing and eco-friendly packaging, promoting overall environmental responsibility. These certifications involve strict audits and guidelines, giving me confidence in the products I select. By opting for cruelty-free options, I not only improve my beauty routine but also contribute to a more compassionate and sustainable industry. It’s a simple way to make a positive impact while still looking fabulous.
Longevity and Wearability
To guarantee my makeup stays flawless all day or night, I focus on its longevity and wearability by paying close attention to the formulation’s staying power. I look for products that are smudge-proof, transfer-resistant, or waterproof, ensuring they withstand humidity, sweat, and activity. High pigmentation and buildability are key; vibrant colors that last require formulas that resist fading over time. I also rely on primers and setting sprays to boost adhesion, minimize creasing, and lock in the look. Reading reviews and wear tests helps me gauge real-world performance and how products handle different conditions. Ultimately, choosing makeup with proven longevity keeps my look fresh and vibrant, no matter what the day or night brings.
Color Range Diversity
A wide and diverse color range is key to creating personalized and versatile makeup looks. It guarantees that products suit all skin tones, preferences, and occasions, allowing for true self-expression. Having multiple shades in a palette offers endless possibilities, from subtle daytime looks to bold, statement styles. This variety also helps keep up with changing trends, seasonal shades, and your evolving style over time. Plus, extensive color options mean you won’t need to buy multiple products—saving money and space. A varied palette makes it easier to match your makeup with different outfits and accessories, creating cohesive, polished looks. Ultimately, a broad color spectrum empowers you to experiment and discover what works best for your unique style.
Frequently Asked Questions
How Do I Choose the Best Makeup Products for Sensitive Skin?
To choose the best makeup products for sensitive skin, I always look for labels like “hypoallergenic” or “dermatologist-tested.” I avoid products with fragrances, alcohol, and harsh chemicals. I prefer mineral-based or natural ingredients that soothe my skin. Testing new products on a small patch first helps me prevent reactions. By paying attention to ingredients and reviews, I can find gentle, effective makeup that keeps my skin happy and healthy.
What Are the Latest Trends in Makeup Finishes for 2025?
In 2025, makeup finishes are like a soft whisper against your skin, blending matte’s boldness with dewy’s glow. I love how satin finishes give that perfect, velvety sheen, while holographic touches add a futuristic shimmer. It’s all about mixing textures—bold matte lips paired with luminous highlights—creating a dance of contrasts. This year’s trends let you play with finishes, transforming your look into a stunning, multidimensional masterpiece that captures attention effortlessly.
How Can I Ensure My Makeup Products Are Cruelty-Free?
To make sure my makeup products are cruelty-free, I always check for certifications like Leaping Bunny or PETA’s Beauty Without B cruelty-free label. I read ingredient lists carefully and research brands online to see their stance on animal testing. Supporting companies committed to ethical practices is important to me. This way, I feel confident that my beauty routine aligns with my values and supports cruelty-free standards.
Which Ingredients Should I Avoid in Makeup Formulations This Year?
You should avoid ingredients like parabens, phthalates, formaldehyde-releasing preservatives, and synthetic fragrances. These chemicals can irritate your skin or disrupt your hormones. Also, steer clear of talc and certain sulfates, which may cause dryness or allergies. I always check product labels and opt for natural, clean alternatives. Staying informed helps me choose safer makeup that’s kinder to my skin and the environment.
How Do I Select the Right Shades for My Skin Tone?
Think of your skin tone as your personal palette—like an artist choosing colors that bring their canvas to life. To select the right shades, I recommend testing products in natural light and considering undertones—warm, cool, or neutral. For example, warm undertones glow with golden hues, while cool undertones shine with blues and pinks. Trust your instincts, and remember, the perfect shade should enhance your natural beauty effortlessly.
Conclusion
So, there you have it—my top picks for 2025 that will totally transform your look! These products are like a magic wand, turning everyday makeup into a stunning masterpiece. Whether you’re into bold lips or glowing skin, these gems will make you feel unstoppable. Trust me, once you try them, you’ll wonder how you ever lived without this level of fabulousness. Get ready to slay like never before—your beauty game is about to reach epic new heights!
