Why Is Louis Vuitton So Expensive?

Louis Vuitton remains one of the most expensive haute couture brands on the market, and its flagship “LV” pattern has been recreated the world over by people who wish they had that kind of clout. While it’s clear that Vuitton’s been the top of the fashion world for ages, it’s not always clear why this brand has the high clout that it does. What’s the deal? Why does Louis Vuitton have such a high price tag?

The reasons why Louis Vuitton fetches such a high price tag are manifold, including a highly recognized brand with high demand from collectors. The brand’s rarity, innovative designs, marketing, and extreme attention to detail and quality is why people are willing to pay for one of their bags or other merchandise. 

Working in fashion means that you’re going to have to stand out in a crowd if you want to make it big. Vuitton’s wares are always high in demand. Maybe it’s time we take a closer look at why.

First, Let’s Look At Louis Vuitton As A Brand

With a current valuation of over $200 billion, Louis Vuitton is not just one of the most popular brands in the world, but it’s also one of the most profitable. Currently, it rests comfortably in the top 10 ranks of the largest luxury fashion houses in the world. It’s seen in Vogue, all the top runways, and on major celebrities on the red carpet.

Louis Vuitton also happens to be one of the oldest fashion houses in Europe, since it was established in 1854. Since then, the brand became famous for its innovations in materials, high-end style, and world class heritage.

How Much Does Louis Vuitton Couture Cost?

This depends on the specific article of clothing or accessory that you want to buy. Most items in the Louis Vuitton line will cost between $1,100 to $6,500. Bags tend to cost between $800 to $2,200. If the bags or clothing is vintage, the price skyrockets due to the fact that it’s so hard to find an original vintage bag.

This is also one of the very few fashion houses that is currently beyond the reach of most acquisitions. They’re currently one of the highest-valued companies of its kind on the market. Moreover, Vuitton made a number of iconic dresses and glasses that gained fame in pop culture.

Do Louis Vuitton Bags Have Resale Value?

If you buy LV gear, then you can be fairly certain that you will have some kind of resale value attached to them. Much like Chanel and Hermes, Louis Vuitton belongs to the “trinity of bag labels.” In other words, this is one of the only brands on the market that has a (fairly) guaranteed return on investment.

You might have heard of celebrities who bought up Hermes Birkin bags as an investment because they gain value. It’s not just a Hermes thing. Louis Vuitton collectors are a legitimately large market, which means that resales often will go for higher than their original price.

Why Does Louis Vuitton Cost So Much?

Louis Vuitton is one of those brands that everyone seems to like just a bit too much. Or rather, people will go out of their way to get those sweet digs. Let’s look at every reason why.

1. Material

Like most companies that are in the luxury circuit, Louis Vuitton is known for refusing to cut costs on material. If it’s leather, it’s going to be the best leather. If it is going to be a metal accent, then it has to be vetted, the perfect alloy, and done up in the best way possible. That’s just what they do.

For example, let’s take a look at Louis Vuitton bags. They’re all made of cowhide leather, which turns a richer and darker brown as they age. This is a sign of quality since cowhide is exceptionally durable. It also is a primary reason why Louis Vuitton bags seem to last forever. Speaking of which…

2. Durability

Durability is a major keyword for any major luxury retailer. While some luxury goods are meant to be pretty delicate, they generally are meant to last for longer than a typical item. Though LV is a designer brand, the truth is that their goods are notoriously durable. They are waterproof, fireproof, and have to run through a series of tests before they are sold.

They don’t peel, fray, stain easily, or anything like that. As long as they are well-maintained, they’re good to go. Moreover, Louis Vuitton is one of the very few companies that offer care and repair services for their bags. This means you don’t have to worry about buying another bag if it breaks.

3. Workmanship

With most brands on the market, you can expect the bags and goodies to roll off a conveyor belt from a factory. Almost everything is made with low-skill labor and machinery. This is not the case with Louis Vuitton, which is actually a major selling point for people who want to have a truly one-of-a-kind purse.

In order for any person to work at Louis Vuitton, you have to be a master artisan. They only hire the best. Moreover, the company doesn’t just hire artisans. They also have to be trained a minimum of one year before they can actually work on any single product on the line.

4. Rarity

So, it should come as no surprise that this company doesn’t sell in the same quantities as a typical store would. It would not be possible for designers as picky as LV to sell bags in the quantities that Forever 21 does. Right off the bat, that means that every single item from this company comes out in a limited release.

However, things don’t stop there. To make things even more insane, Louis Vuitton also makes sure there are no extra bags left on the market. There are no discounts or outlet stores in the LV brand, nor are there any leftover goods once seasons change. They also will pare down production to fit the price point, sometimes down to a couple of dozen releases.

If an item doesn’t sell, it doesn’t sell. Rather, Louis Vuitton made a name for itself by burning the goods that didn’t sell in their stores—literally. As in, they set fire to their own goods because they would rather have their designs go up in flames than have their value reduced by having more of them out and about.

5. Demand

One of the key aspects of almost any type of fashion label is the law of “supply and demand.” If people aren’t interested in what you have to sell, then it doesn’t matter what the price is. No one will buy it. The thing is, the demand for Louis Vuitton bags hasn’t died down.

If anything, demand for virtually anything from this brand has skyrocketed in recent years. Why? Well, culturally speaking, we’re at a moment where people are starting to invest more in high-quality clothing because it is more expensive to pay for extra stuff later on.

So if you are eyeing something special and you have no idea when Louis Vuitton restocks then make sure to keep a tab sharp eye out because they have one of the most elusive policies out there.

6. Status

When you’re dealing with fashion, you’re dealing with price points that are pretty heavily linked to non-physical matters. Status is going to be the big seller that divides the pricey bags from the hyper-expensive ones. And yes, when it comes to Louis Vuitton, the fashion house has every reason to be seen as a status-filled brand.

Think about it:

  • Rappers and major influencers are constantly seen mentioning the brand as a part of their music. Rappers, in particular, are famous for clinging to brands that make them seem wealthy. This brand is a staple among the rich and famous—to the point that the ultra-wealthy will call their designers up for a custom dress.
  • The brand itself is exceptionally well-known throughout the world. If you go to California, everyone will know what LV is. Over in South Africa, people will point at your bag and say, “Yep, that’s a Vuitton bag.” It’s universally famous. That’s a major status symbol.
  • The fashion house itself has over 150 years of experience. Vuitton was a mainstay of haute couture since the 1850s or so. That means that it has a long line of excellence that bolsters its image. Among fashion investors, that makes a huge difference in whether they would buy up bags to resell or not.
  • It’s indisputable that Louis Vuitton is considered to be luxury fashion. No one is going to say that LV makes cheap crap. No one. And since people will pay a fortune for the ability to flaunt luxury wares, this is something to consider when pricing things.

7. Branding

Branding is one of those things that many people would call the “secret sauce” of a company’s success. Louis Vuitton’s branding is exceptionally recognizable. We all know the “LV” logo, usually done in gold. We also all recognize the classic Louis Vuitton pattern that is embossed on a very large percentage of their clothing.

As far as brand recognition and marketing goes, it’s hard to ignore how well-executed the Vuitton brand is. The logo is sleek yet timeless, ubiquitous yet simple. The marketing hinges on both rarity and quality. Even if you think that their print looks like a dumpster fire, it’s hard to hate on the brand.

The entire premise of the Louis Vuitton brand is simple. We’ve all heard the phrase “Wealth Whispers.” That’s why you don’t see ads for Vuitton bags anywhere. You don’t see commercials for them like you do Old Navy, or hear about their sales on the radio. That’s their marketing. It speaks for itself.

8. Ethical Manufacturing

The fashion industry has a very serious stigma when it comes to the way that its goods are produced. Sweat shops and toxic materials have made a negative mark on the planet, not to mention on humanity. Unfortunately, fast fashion cannot survive without it. A living wage is too much for companies like Nike to pay.

Louis Vuitton is not fast fashion, nor is it a brand that is known to employ those kinds of practices when they are making a bag. Believe it or not, they’re surprisingly ethical when it comes to their bag creation practices. Sweat shops, for example, are not a part of the LV way.

Rather, all their bags are in countries that bar the use of sweat shops—primarily in America and Europe. Each artisan hired for the brand has a fair living wage, standard hours, and good working conditions. In many cases, they pay well above minimum wage for their area. That makes their fashion house look good.

9. Design

Admittedly, everyone will have their own tastes, but Louis Vuitton is popular for a reason. Their designs look great on the runway and are ready for a photo opportunity at any time of the day. Truthfully, you don’t have to be a fashion maverick to see why people like Louis Vuitton clothes and accessories—they look pretty darn great.

Aesthetically speaking, most people agree that Vuitton’s designs have a timeless look to them. They can be dressed up, be the thing that gets dressed up, or get dressed down. It’s all about style, which is why people who want to look classy choose Vuitton.

Is Louis Vuitton Worth The Price Tag?

Louis Vuitton has a great name among fashion labels, and it’s one that is well-earned. This is one of the top design brands in the world for tons of reasons. Even if you are not a fan of the hype behind this brand, the fact that its manufacturing process is so in-depth makes this design house an amazing investment.

They have quality, they have their own unique style and brand. Owning a piece of Louis Vuitton is a part of history. Needless to say, if you are a fan of the way their gear looks, then getting an LV bag is a decision that very few people will ever regret. They don’t call Louis Vuitton a fashion investment for nothing!

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