Fossil is one of the most recognizable names in the watch market. Its reputation for unique and accurate watches continues to grow ever since 1984 when the brand began. So, why are Fossil watches so expensive?
Fossil watches are expensive because they generally feature stainless steel or fine leather. However, most Fossil watches cost $300 or less and the brand is considered mid-tier in terms of cost. Many Fossil watches include chronograph or Chinese quartz movement technology that is accurate and adds to the cost.
Sadly, Fossil watches don’t increase in value because there is little demand for them in the luxury watch market. Fossil has produced some luxury watches, but that is not their niche, and most of their watches are quite affordable. Follow along as we explore the cost factors that affect the price of Fossil watches.
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Why Are Fossil Watches So Expensive?
Fossil watches get their price from a combination of style, function, and materials. The brand isn’t known for high prices or luxury status, but Fossil watches are among the most popular on the market. Let’s take a look at the factors that determine the cost of Fossil watches.
Style
Fossil made a name for itself originally because of the distinct style of their watches. There are more than 200 types of Fossil watches that all offer a unique style and appearance. You can find sporty, casual, and elegant Fossil watches that each fit into the brand yet embodies their personality.
Their line of rose gold-tone watches, for example, evokes an elegant aesthetic. Fossil produces leather strap watches for both men and women that are more casual and comfortable. The stainless steel and mechanical watches that Fossil produces are perfect examples of how Fossil can instill a distinct style into a classic format.
Function
Fossil watches wouldn’t be as popular as they are if they weren’t so accurate. Their watches utilize precise movement technology that they continue to update since 1984. For example, the Fossil Sport featured smart technology which allows users to track their heart rate.
You can find Fossil watches that utilize automatic movements and chronograph movements. They primarily use Chinese quartz movements that are accurate and help keep the cost of Fossil watches consistent. Some of their high-end lines, such as Fossil Swiss, feature their most accurate movements and cost up to $995.
Materials
Fossil watches contain a wide variety of materials that range from stainless steel to leather. Stainless steel is one of the most sought-after materials when it comes to watches because of its durability. Some models contain leather straps which can sometimes be more comfortable than stainless steel.
The scratch-resistant nature of Fossil watches can appeal to any watch enthusiast who has damaged watches in the past. Fossil watches are known to last and function for years, and that is because of the construction and materials.

Which Fossil Watches Are Most Expensive?
The Swiss Made Automatic Stainless Steel watch is the most expensive Fossil watch. However, Fossil doesn’t currently produce any watches even close to the $800 mark. Let’s take a look at the most expensive Fossil watches.
Swiss Made Automatic Stainless Steel Watch
The Fossil Swiss Made Automatic Stainless Steel watch is their most expensive model. This watch costs $795 and evokes the classic style of Swiss luxury watches such as Rolex. Fossil increased production in Switzerland in 2013 to keep up to date with the latest movement technology.
Right now, you cannot find Fossil watches nearly as expensive as their line of Swiss watches. The high cost of the Swiss Made Automatic Stainless Steel watch comes down to the Swiss movement. Watch enthusiasts jump at the chance to buy a watch made with Swiss movements because of the region’s history of producing the best watches.
Fossil produced several watches in this series that cost between $495 and $795. The cheapest of their Swiss Made watches features the same movement technology but with a leather strap instead of stainless steel.

Everett Three-Hand Date Ceramic
The Everett Three-Hand Date Ceramic model is the most expensive Fossil watch that you can currently buy. This watch costs $300 and comes in either white, navy, gray, or black. You can request that Fossil engraves a message into the watch free of charge.
The quartz movement technology in this watch is an example of Fossil’s consistent accuracy. Each Everett Three-Hand watch features a ceramic strap and case that is durable and visually appealing. This watch is affordable despite being the priciest Fossil model on the market right now, and it’s worth the cost.
FB-01 Chronograph Ceramic
The Fossil FB-01 Chronograph Ceramic watch costs $300 and appeals to fans of Swiss watches. That is because, as the name suggests, the watch features a chronograph movement similar to luxury Swiss brands. The chronograph movement allows you to keep track of the hour, minutes, seconds, and dates.
This watch comes in either black or navy and the strap and case are made of ceramic. The 42mm case size makes this watch large and comfortable without being too bulky. Each FB-01 Chronograph Ceramic watch features white watch hands and dial markers that stand out and are easy to read in a hurry.
Bronson Automatic Stainless Steel
Unique and stylish, the Bronson Automatic Stainless Steel watch costs $280. This watch comes in black or smoke colors that are each unique and contribute to a distinct aesthetic. The most recognizable aspect of this watch is the gorgeous watch face.
Bronson Automatic Stainless Steel watches feature automatic movement, which explains the accuracy. You can add $60 to the cost of this watch if you include a 22mm steel mesh strap or $30 for a blue silicone strap. This watch is sporty, attractive, accurate, and elegant with its mineral crystal and thick strap.

Are Fossil Watches Worth the Money?
Fossil watches are worth the money because they can generally work for 10 years or more. The battery lasts for an average of 4 years before you need to replace it. Their watches are worth the money when you consider that Fossil watches are so affordable compared to brands like Breitling and Rolex.
The only downside to Fossil watches is that they don’t increase in value. You can’t consider a Fossil watch an investment because you won’t be able to turn a profit on it in the future. However, the quality of Fossil watches compared to the reasonable cost makes them worth the money in every sense.
Is Fossil a Luxury Watch Brand?
Fossil watches are nice and impressive, but it is not a luxury brand. They produce watches that are as affordable as they are comfortable and stylish. The balance between style and a fair price explains why Fossil watches are as popular as they are.
Price and status define whether or not a watch brand is considered luxury. Fossil has a great reputation, but the brand lacks the luxury status because of how affordable watches are. Older watches such as the Fossil Swiss Made Automatic Watch were as close as the brand come to luxury.
Summing It Up
Fossil watches are expensive because of the materials that they use, such as stainless steel and fine leather. However, Fossil is considered a mid-tier brand compared to other watchmakers such as Rolex and Cartier. Fossil watches don’t fall into the luxury watch market because their most expensive model right now costs $300.
Some Fossil watches, such as the Swiss Made Automatic Stainless Steel model cost $875 and are considered a luxury. However, that is an older watch and most of Fossil’s modern watches cost $300 or less. Fossil watches don’t hold their value or appreciate over time because there are so many on the market, and they aren’t rare.
However, Fossil watches are worth the money because they can last for 10 years or longer in many cases. Fossil is one of the best brands on the market, and while their watches aren’t luxury, they are accurate and unique.

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