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17 Most Underrated Makeup Brands

Many make-up brands are entering the beauty industry and many brands end up getting underrated as a result. Unlike popular belief, getting one of the most underrated make-up brands doesn’t mean you are sacrificing quality for a cheap product.

In reality, some of these underrated make-up products are much more effective than their pricey counterparts, and they fall under the clean beauty category.

While there is nothing wrong with having a tested and trusted favorite make-up brand that you use regularly, there are some really nice brands that aren’t very common unless you do your research.

Here are some underrated make-up brands that deserve more recognition. You can try them out without breaking the bank.

Most Underrated Make-up Brands


Kosas is gradually gaining popularity, but it is one of the most underrated make-up brands out there. Although, there’s a probability that this will only last for a little while. Their amazing tinted face oil recently went viral on YouTube and TikTok, and many people loved it.

Kosas has gone beyond making make-up for the present as they have gone ahead of other brands through their sleek packaging, simple aesthetic, and revolutionary products.

Kosas is aimed at giving every lady the natural look and clean beauty they desire while on the go.


The Glossier brand is for people who don’t like spending too much time on make-up to get the natural barely-there look.

If you’ve been trying to have the best look, either in skincare or make-up, Glossier is the right product. This brand gives you the best quality and aesthetic with only limited time spent on make-up.

3.Sephora Collection

The Sephora collection is highly underrated, and the major contributing factor is the price. Being a more affordable brand, many people believe it wouldn’t give them what they want.

Many people also go to Sephora in search of other brands, without even realizing that the Sephora brand exists. Sephora make-up is generally amazing, and it comes at amazing and affordable prices.

4.Ilia Beauty

Ilia beauty is another underrated make-up brand that falls in the clean beauty class. Ilia products are made with natural organic products. The beautiful thing about this beauty product is that they combine skincare and markup to give you the desired results.

With Ilia make-up, you get to wear make-up that benefits your skin, making you enjoy two in one benefits.

5.Juvia’s Place

This is an Africa-inspired beauty brand owned by an African. Juvia’s place designed its make-up by incorporating elements of African culture into it.

It is a unique make-up with amazing and beautiful packaging, vibrant colors, and affordable price. They are known for their crazily pigmented eyeshadow palettes with wonderful color stories.

A great way to discover the beauty of this brand is to try their eyeshadow palette. They also created a full coverage foundation with numerous pigments, and it has been going viral over the years.

Now is the time to try out this beauty that has been underrated for most of 2021.

6.Honest Beauty

This is a clean beauty brand that is a big win to us! The brand was created by Jessica Alba, a Hollywood actress that has gained the trust of many.

Jessica Alba has many beauty secrets, and this product is evidence. Aside from being natural and amazing, Honest beauty is a brand that represents a good cause.

It helps low-income families and children by donating to organizations. Honest Beauty is the right brand for you if you’re on the lookout for wonderful products that stand for a good cause.

7.BH Cosmetics

With BH Cosmetics, you are getting the same results as using high-end products while paying much less. It is one of the most affordable brands with great quality.

BH Cosmetics is well-known for its eyeshadow brush or palette set, so you can start with that. They’re also great at collaborating with influencers, and you should look forward to nothing but exciting collections from this brand.


Kaja is so underrated, even though their makeup can not be compared with many make-up brands in the market. With only a few people patronizing this beauty with Korean innovation, Kaja is totally2 underrated.

The product quality is amazing, and the collection of formulas and products makes it non-comparable with other products in the make-up industry. Did you see the sleek and beautiful package? You definitely will not get enough when you try this beauty.

9.J.Cat Beauty

Another quality and highly affordable markup brand you should try is J. Cat Beauty. It is an underrated make-up product that has been around for quite a while. Their prices are similar to that of Bh Cosmetics. They became popular last year for their beautiful highlighter formula that gives you a fantastic glow for only a fraction of what you pay for other pricey products. You should check out this brand if you want the best affordable make-up brand. Their great and amazing products include pigmentation products and eyeshadow swatches.

10.Uoma Beauty

Uoma Beauty is a truly unique brand that stands for inclusivity. Uoma is a word that means ‘beautiful’ in Igbo (a popular language in Nigeria). Uoma Beauty is on a mission to widen the perspective of inclusivity and associate it with shade range to show that it’s much more than that.

Aside from standing for something amazing, they have products to match, and there are lots of fun colors to try out! Who wouldn’t want to give that a try!


The Essence brand offers amazing high-quality products, including a wide collection of the lip, face, and eye color cosmetics. Using Essence gives you twice the look you get from using pricey products.

You can start by trying the Essence Lash Princess mascara that doesn’t clump, smear, or flake. It comes in six types, and these types have different brushes that work to meet all the volumizing, curling, and lengthening your lashes may need.

12.L.A Girl

A Girl has not gotten the needed hype it ought to get. It comes with various beautiful formulas for nails, lips, and eyes that offer a killer shade range and long wear that many people overlook. The different kinds of brushes offered by this brand aren’t something to be overlooked.


Milani is another affordable and wonderful collection that is often underrated. The products look great on the wearer, and they give users the luxurious feeling that will make them always want to use them.

Make-up artists, beauty editors, and other people in the beauty industry always recommend this brand as their preferable high-quality make-up product that is affordable. The product earned a Best of Beauty award. The Rose Powder Blush is also the most suggested in many Pinterest content.

14.Nyx Cosmetics

Nyx is owned by a make-up artist and it has everything that you can imagine, including glitters, powders, creams, liquids, and pigments.

If you want to experiment with make-up before spending heavily, Nyx is an excellent brand to start with. After using Nyx, many people find it very difficult to go for other luxurious products.

15.Black Radiance

Black Radiance follows through to their inclusivity and diversity claim. Unlike other brands that do not offer foundation shades that are darker than light tan, Black Radiance offers a collection of expansive and full lines of make-up for different colors.

Radiance comes with wonderful products such as lip gloss, setting products, and a full face of primers that are specifically made for deep and rich skin tones.

16.Color Pop

Color Pop is great proof that you do not have to spend more than necessary on a make-up product before getting your desired look. The brand is best known for affordability, quality, and innovation.

The brand has lovely liquid lipsticks, and the Super Shock Shadows is worth much more than its price. The No Filter Concealer by Color Pop is quite addictive, and you’re likely going to get used to using it without trying other products.

17. E.L.F. Makeup

E.L.F is quite affordable make-up that is both elegant and sophisticated. This product is highly underrated despite its elegance and effectiveness.

Tips On Choosing the Best Make-up Brand

One of the challenging things that women experience is choosing a make-up brand that is right for them.

This happens because people want to get value for their money and look their best regardless. Some people choose products based on Brand name without putting other factors into consideration.

Before settling for any make-up brand, you should consider a lot of things including ingredients used, make-up quality, and skin tone.

Also, you may find it hard to choose from a list of products, including concealer, foundation, powder, eyeliner, primer, and so on.

Our tips on choosing the best make-up brand will help you make the best buying decision without any mistakes.

Consider Your Skin Type

Everyone has different types of skin and you should consider your skin type before purchasing any product. If you end up buying products that aren’t for your skin, you will not get the desired results.

For instance, if your skin is oily, you can use face powder. If it’s too dry, you should go for moisture-based primer and foundation products.

Choose the Right Skin Tone

Always remember that skin tone matters a lot, and going for your skin tone will help you make the best decision.

Most people prefer a product that will give them a natural and subtle glow. If you have a tan skin tone, a lighter foundation or primer color will not blend well. For fair skin tones, using a very light skin tone will make you look pale. Instead, use yellow-based make-up to neutralize your skin color.

Choose the Right Colors

For best results, always choose the right color that is close to your skin complexion. You can start by experimenting with various shades of make-up color that are very close to your skin complexion.

Your skin tone matters a lot, and it’s one of the major factors that help you choose the best make-up.

If your complexion is pale, you should choose a peach or pink tint as this will give you a natural look and blush on your skin.

Always remember that colors are very vital in various make-up products.

Check Product Quality

Regardless of what you’re buying, the rule of thumb is that you should check for product quality.

The same rule applies to your make-up. You should consider the ingredients used and the quality of a product before parting with your hard-earned money.

Although buying products with zero chemicals may seem challenging, you can go for products with natural ingredien3ts.

Some brands prioritize organic and natural ingredients in their products.

Consider the Reputation of Makeup Brand

Although some good make-up brands may not have product reviews before gaining popularity, you should always consider the reputation of a make-up brand before making a purchase.

Make-up and skincare products are delicate, and buying a bad product can cause long-term damage. So, you should look out for product reviews to know what others feel and think about a product. Other people’s first-hand experience will help you determine if a product is worth buying or not.

Whether underrated or highly rated, the right thing to do is choose a make-up brand wisely by doing your due diligence.

If you want stylish make-up that will give you the flawless skin you desire, you should consider choosing some of the products listed, and you won’t be making any mistakes.


The beauty world is riddled with misconceptions where many people believe that price matters a lot. Many people make their buying decisions based on this. The fact that a product costs an arm and a leg doesn’t necessarily mean that it will be effective.

Although, affordability means different things to different people. But, buying a product because it’s cheap doesn’t mean it’s less effective. So, go for products with good reviews, natural ingredients and choose them according to your skin tone and skin type.

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