10 German Makeup Brands [Vegan & Affordable Options]

From beer to beauty products to cars to electronics. Germany is known as the home of top-quality products. For instance, one of the oldest beauty creams, Nivea Creme, was launched in Germany back in 1911. Whether you find yourself in Germany for one reason or the other. Or if you like to explore German makeup products, this read is for you.

Here, you will learn about German makeup brands. However, the makeup products on the list are not just random German makeup brands. They are considered sustainable.

German Makeup Brands


Zoeva was pioneered by Zoe Boikou. She started by selling brushes on eBay. Today, her brand has over 300 makeup formulas, tools, and palettes. In its dedication to empowering women and celebrating their authenticity, Zoeva is focused on creating formulas and brushes that give women luxurious feels at an affordable price. Some of Zoeva’s products are free of animal cruelty. It is pretty easy to identify these products with tags on the brand’s website.

One of the perks of the brand is that there are portable versions of their product. And would perfectly fit your cosmetic bag while you are on a trip.

The makeup brand has a wide collection of products that cut across makeup brushes, skin care products, makeup products, and other beautification accessories. Some of their products include:

  • Powerful Lip Plump
  • Powerful Lip Shine
  • Cat Eye Pen
  • Limitless Joy Eyeliner
  • Authentik Skin Finishing Powder
  • Together We Shine Palette
  • 108 Face Finish Product
  • Visionary Light
  • Liquid Light Drop

2.Art Deco

The next on the list is considered one of the most popular makeup brands in Germany. It was pioneered by Helmut & Matthias Burecht Munich back in 1985. The cosmetics brand is a family-run business enterprise and has over 800 employees. Art Deco provides premium and top-quality makeup products at an affordable price.

Sustainability means a lot to the brand. So, it’s safe to say Art Deco makeup products are eco-friendly and free from animal cruelty. They have an intelligently crafted beauty box to house makeup accessories like shadow and blush.

The beauty box also allows you to decide on the shade you want in your blush. Other than that, Art Deco has a wide collection of makeup products for your nails, face, lips, eyes, and more. Some of their makeup products are:

  • Sensitive Fine Liner
  • Blossom Duo Blush
  • Diamond Liquid Eyeliner
  • Eye Designer Refill
  • Eye Designer Applicator
  • Volume Sensation Mascara
  • Waterproof Maker
  • All in One Mascara Waterproof
  • Angel Eyes Mascara
  • All in One Eye Primer
  • Sharpener For Soft Liner


3.Dr. Hauschka

Dr. Hauschka has been around for over 50 years. It is best described as a low-key, old-school glamor German cosmetic brand. The German makeup brand utilized carefully selected medicinal plants that are organic and certified. When you decide on Dr. Hauschka makeup products, your skin will experience nourishment and regeneration.

As mentioned earlier, the makeup brand is old school. So, it shouldn’t be a surprise when I tell you that their products still undergo manual production. Raw ingredients are cultivated and harvested with hands in their farm located at the foot of the Swabian Jura. Dr. Hauschka majors in the manufacture of skincare and makeup products.

Dr. Hauschka’s skincare products are free from silicones, PEGs, synthetic preservatives, and mineral oils. Their products are eco-friendly, vegan-friendly, and cruelty-free. The German makeup brand has a wide collection of makeup products for your face, lips, and eyes. Some of these makeup products are:

  • Defining Mascara
  • Eye Definer
  • Sheer Lipstick
  • Lip Line Definer
  • Eye Definer Nude
  • Lip Gloss
  • Bronzing Powder
  • Color Correcting Powder
  • Compact Powder
  • Eyeshadow Trio
  • Brow and Lash Gel



Thomas Hasse founded the beauty brand in 19870. Rather than being a conventional cosmetics brand, he decided to thread on a different path. And that is studying natural active ingredients and specialist literature on the subject of cosmetics. Levera’s first product was lip balm.

Today, the German makeup brand has a wide collection of budget-friendly beautification products. Levera’s products are budget-friendly and cut across the soap, lotion, deodorant, sunscreen, makeup, and hair products. Some of their makeup products are:

  • Butterfly Effect Mascara Beautiful Black
  • Eyebrow Powder Duo
  • Mineral Compact Powder Ivory 01-
  • Fine Loose Mineral Powder – Transparent
  • Natural Concealer Q10-ivory 01 (Concealer)

5.Und Gretel

Having a knack for organic products, genuine concern for animals and the environment does deprive of being accessible to top-quality cosmetic products. Und Gretel’s pioneer, Christina Roth was well aware of the assignment.

She uncovers the secret intense color without the use of synthetic preservatives. Organic ingredients such as chamomile extracts, sage, mineral pigment, waxes, and avocado oil are utilized in the production process. These ingredients are organic, ethical, and sustainable growers from different parts of the world.

Und Gretel’s best-selling products include Wint Mascara, Leith Foundation, Twinkle Concealer, Tagarot Lipsticks, and Knutzen Lip Gloss. Und Gretel makeup brand products provide makeup products for your eyes, skin, and lips. Some of these products include:

  • Imbe Eye Shadow
  • Wegen Natural Priming Oil
  • Luk Creme Eye Stick
  • Holt Eye Pencil
  • Lustec Lip Contouring Styler
  • Sunne Lifting Modellage Powder
  • Froh Brow Bow Gel



Weleda has been around since 1921. The makeup brand was premised on the belief that people are part of nature. For close to a century, Weleda has been studying ways to create organic cosmetics with plants. The end products help you identify with the power of the natural world. Aiding you to balance your mind, spirit, while your beauty shines through for all to see.

When you visit the brand’s official site, you can easily filter through desired purchases. There are categories like shop by concern, shop by ingredients, and shop by product type. Apart from that, products are also classified under men, women, and children. Some of their products include:

  • Clarifying Gel Cleanser
  • Clarifying Lotion
  • Sensitive Care Facial Lotion – Almond
  • Sensitive Care Calming Oil – Almond
  • Hydrating Day Cream – Iris
  • Hydrating Night Cream – Iris

7.Sans Soucis

The German makeup brand was created by Walter Friedmann about 80 years ago. Sans Soucis is a perfect choice for those that are big on hydration. The brand products have a composite of ingredients of natural origins. The products also contain exclusive thermal spring water from Baden-Baden. All these production ingredients are good for the skin.

Furthermore, Sans Soucis products are paraben-free, mineral oil-free, and free of micro-plastic particles. The German makeup brand has a collection of products that includes:

  • Deep Moist Depot
  • Aqua Benefits Masks
  • Perfect Lift Foundations



The German makeup brand Béatrice Wenker. She began as a classical dancer, a model, and then as a trained beautician. The brand products are free of gluten, animal cruelty, fragrance, micro-plastics, drying alcohol, and are considered sustainable. The pioneer worked hand-in-hand with an ace team comprising chemists, dermatologists, and cosmetics specialists.

Moreso, mawiLove basic value is against animal testing and the inclusion of controversial ingredients during the production process. The products are also hormonally neutral.

Like the aforementioned German makeup brands, mawiLove has collections of cosmetic products that include:

  • Lifting Serum
  • Anti-Age Serum
  • Eye Serum
  • Repair Serum
  • CEO Serum
  • Anti-Age 24H Cream

Do you have hyper-sensitive skin and have explored different products but to no avail? Then these products could just be the right fit for you.



A4 began when the founder, Eva Steinmeyer discovered a collection of her grandmother’s recipes from the 1960s. Eva’s discovery also entails letters and information on herbal medicine and cream production. One of Eva’s grandmother’s recipes was avocado cream for those with sensitive skins. Many years later, the goldmine would be the beginning of a German makeup brand.

Today, the brand has been to craft many pure and eco-friendly products that include:

  • A4 Red Carpet Eye Cream
  • A4 Kiss & Help Lip Balm
  • A4 Eye Delight Lifting Gel
  • A4 Face Cream
  • A4 Night Watch
  • A4 Day Watch
  • A4 Perfect Balance Fluid
  • A4 Face Delight Moisturizer


10.Augustinus Bader

The last German makeup brand on the list was created by Professor Augustinus Bader. Through his work on stem science, he was able to manufacture two products namely The Cream and Rich Cream.

The Augustinus Bader German makeup brand has a collection of products for your body, hand, and face. Some of these products are:

  • The Rich Cream
  • The Cream
  • The Eye Cream
  • The Essence
  • The Serum
  • The Face Oil
  • The Cream Cleansing Gel
  • The Cleansing Balm
  • The Discovery Duo

Frequently Asked Questions (FAQ)

What is a sustainable makeup brand?

Today, words like going green, eco-friendly, sustainable, and zero waste are synonymous with organic or natural. In simple terms, a sustainable makeup brand is an enterprise devoted to utilizing organic, raw, and natural materials in the production of its cosmetics products. Products made by a brand like this are often considered vegan-friendly, eco-friendly, and free from animal testing or cruelty.

What do we mean when we say a product is sustainable?

Sustainable products are best described as products that are proffer social, economic, and environmental benefits. Also, these products safeguard the environment and public health throughout their lifespan. Oftentimes, these products are coined from natural, raw, and organic materials.

Sustainable products can be recycled, repurposed, and reused. Chances are you have heard words like climate change, global warming, and fossil fuels. When you buy a product and dispose of it after use, it’s more likely that the waste would add to the nuisance of climate change. Thereby putting the world at risk.

Apart from the fact they are healthy, deciding on sustainability is a way of contributing your quota towards saving our world. Also, sustainable products are free of detrimental components like mineral oils, parabens, fragrance, silicones, PEGs, and synthetic preservatives. All these compounds should be avoided.

Things are so much better now. You can get sustainable products of anything and that includes makeup products. Also, these makeup products are vegan-friendly and free of animal testing/cruelty. Before we get down to it. Here’s a breakdown of our list of 10 German makeup brands you should try out today.

What are the benefits of buying sustainable German makeup brand products?

Beauticians decide on sustainable makeup products for different reasons. Here are some of the justification for buying sustainable German makeup brand products.

  • It’s a way of saving our world from ruins and extinction
  • Sustainable makeup products are free of dangerous substances such as mineral oils, parabens, fragrances, silicones, PEGs, and synthetic preservatives. All these compounds should be avoided.
  • They come with health benefits.
  • Build a healthy lifestyle
  • It’s a way to pass across the message as an advocate of going green.

How can I get a German makeup brand’s products?

Life is so much better now. You can simply get German makeup brand products by simply ordering from a brand’s website if you are in or outside Germany. Apart from that, you can get these makeup brand products by visiting a popular drugstore.

What are the things I need to watch out for before investing in a German makeup brand?

First off, if you are a vegan, ensure that you read the description before buying a German makeup brand. Other than that, watch out for the ingredients. Ensure that the product does not have any of the aforementioned dangerous ingredients. If you have allergies make sure you make your findings. In cases where you are having issues deciding on the right, do consult experts to put you through.


It’s a common theme that sustainable products are slightly pricey. And that is due to the costly production process of this kind of product. Some brands go organic to the level of carefully handpicking ingredients from the right places in the world. Even with that, almost all German products are budget-friendly.

With  German products, best believe that you will not be sacrificing quality for quantity. Most of these brand products are top-quality.

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