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10 Best Fishing Reel Brands [Top Models]

If you are looking for the perfect fishing reel on the internet, then you will know that there are a lot of brands to choose from.

With a ton of gear options at all kinds of price points, it can be tough to make a purchasing decision. In this article, we will go over the best fishing reel brands that make reels that you can buy today. We will consider price, quality, reliability, and other important aspects.

Penn makes the best fishing reel. The company has over 220 different versions of its flag-ship reel, the Senator. Due to so many tried and true varieties, one variant of this reel or another has been the go-to equipment in the saltwater fishing community since it came out. Penn reals are known to be some of the most dependable ocean fishing reels on the market.

We are going to be covering spinning, casting and spincaster reels in this article. We will save fly reels and centerpin reels for another article.

Best Fishing Reel Brands 


While working for the reel manufacturer Ocean City Manufacturing Company, Machinist Otto Henze thought up the idea for his future company.

Then, a decade later, he made the leap and rented a loft a few blocks away and started his own reel company. His innovating designs impressed the Miller Auto Supply Company, so they offered his burgeoning company a production contract.

The reel that put Penn on the map was his second design, known as the Long Beach. The Long Beach was the first reel to incorporate a casting lever and a star drag wheel.
Before this reel, you could only either get one or the other. So, the Long Beach was an instant hit with charter fishing guides and surf anglers.

What Penn is Known For

Penn started out as a manufacturer of saltwater fishing gear, and they are still known for that today. Their current flag-ship reel is called the Senator. It has been the primary reel in the saltwater fishing community since it came out way back in 1936. Now over 220 different version of this reel are currently in production. They are known to be some of the most dependable reels used for ocean fishing.

PENN 1338218 Battle II Spinning Reel, 3000

  • Durable with a long range
  • Great for big saltwater game fish
  • Full metal body, side plate, and rotor
  • Heavy duty aluminum bail wire
  • Excellent durability
  • Anti-reverse ball bearing
  • Ultra-smooth performance
  • Provides fluid cranking
  • 5 sealed stainless steel ball bearing
  • Spool requires no backing, braid ready
  • Line capacity ring markings


Shimano was originally founded in 1927 in Japan as a bicycle parts manufacturer. They reached commercial success due to their ingenious innovations and precise engineering.

Shimano pioneered the in-hub gear train. 1970 is when the American division of the company was introduced to the fishing reel niche, with immediate success.

Shimano totally revolutionized the reel industry back when it was still an emerging niche. A few years after entering the tackle market, the company debuted its DUX Auto spinning reels.

This innovative reel was equipped with a cog system that could automatically shift into a higher gear when a hook was set.

What Shimano Is Known For

Shimano is word-famous for its innovation. Once it introduced the DUX Auto series, it totally changed the game. The company also is responsible for the first ultra-light baitcaster, the Bantam 200.
Way ahead of its time, the company even introduced a computerized reel. It was very large so that it could accommodate a small computer to control the motorized spool.
SHIMANO Sedona 1000FI, Freshwater Spinning Fishing Reel
  • Updated design
  • Cold forged Hagane gears
  • Significant performance upgrade
  • Affordable value
  • HAGANE Provides long-lasting, strong, and durable performance
  •  Double-anodized machine-cut spools
  • Increased line capacity
  • Compact body
  • Propulsion Line Management System
  • Long casting distances
  • Backlash and knot prevention
  • Max Drag: 7 lbs.
  • Gear Ratio: 5.0:1
  • Weight: 7.6 oz
  • Line Retrieve: 26″